{"id":10136,"date":"2024-02-16T19:49:43","date_gmt":"2024-02-16T19:49:43","guid":{"rendered":"https:\/\/dailyai.com\/?p=10136"},"modified":"2024-02-17T11:38:00","modified_gmt":"2024-02-17T11:38:00","slug":"tech-companies-band-together-to-tackle-deep-fake-electioneering","status":"publish","type":"post","link":"https:\/\/dailyai.com\/es\/2024\/02\/tech-companies-band-together-to-tackle-deep-fake-electioneering\/","title":{"rendered":"Las empresas tecnol\u00f3gicas se unen para hacer frente a las falsas campa\u00f1as electorales"},"content":{"rendered":"<p><strong>En la Conferencia de Seguridad de M\u00fanich, una coalici\u00f3n de 20 gigantes tecnol\u00f3gicos, entre ellos OpenAI, Meta, Microsoft y otros, declararon un esfuerzo conjunto para combatir los contenidos enga\u00f1osos de IA que influyen en las elecciones de todo el mundo.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Esto se produce en medio de la creciente preocupaci\u00f3n de que las falsificaciones profundas generadas por IA puedan manipular los procesos electorales, sobre todo cuando se avecinan elecciones importantes en varios pa\u00edses este a\u00f1o.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ya hemos visto <a href=\"https:\/\/dailyai.com\/es\/2024\/01\/can-we-trust-what-we-see-ai-deep-fakes-threaten-political-discourse\/\">las falsificaciones profundas juegan un papel<\/a> al menos en las elecciones de Pakist\u00e1n, Indonesia, Eslovaquia y Bangladesh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este nuevo acuerdo incluye compromisos para desarrollar herramientas que permitan detectar y abordar los medios de comunicaci\u00f3n enga\u00f1osos generados por IA, sensibilizar a la opini\u00f3n p\u00fablica sobre los contenidos enga\u00f1osos y tomar medidas r\u00e1pidas para eliminar dichos contenidos de sus plataformas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pero lo cierto es que ya lo hemos o\u00eddo muchas veces. \u00bfCu\u00e1l es la diferencia?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aunque los plazos de aplicaci\u00f3n siguen siendo imprecisos, las empresas subrayaron la necesidad de un planteamiento colectivo para hacer frente a esta amenaza en evoluci\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las empresas tecnol\u00f3gicas se comprometieron a desplegar herramientas de colaboraci\u00f3n para detectar y mitigar la difusi\u00f3n de contenidos electorales nocivos generados por IA, incluidas t\u00e9cnicas como la marca de agua para certificar el origen y las alteraciones de los contenidos. Tambi\u00e9n se comprometieron a ser transparentes en sus esfuerzos y a evaluar los riesgos que plantean sus modelos generativos de IA.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\"Creo que la utilidad de este acuerdo radica en la amplitud de las empresas que lo suscriben\", declar\u00f3 Nick Clegg, Presidente de Asuntos Mundiales de Meta Platforms.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\"Est\u00e1 muy bien que las plataformas individuales desarrollen nuevas pol\u00edticas de detecci\u00f3n, procedencia, etiquetado, marcas de agua, etc., pero a menos que haya un compromiso m\u00e1s amplio para hacerlo de forma interoperable y compartida, nos vamos a quedar con un batiburrillo de compromisos diferentes.\"<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De nuevo, nada que no hayamos o\u00eddo antes. Ha habido varios acuerdos interprofesionales, pero ning\u00fan plan sustancialmente eficaz para acabar con las falsificaciones profundas.\u00a0<\/span><\/p>\n<p>Por ejemplo, <a href=\"https:\/\/dailyai.com\/es\/2023\/10\/mlcommons-and-big-tech-to-develop-ai-safety-benchmarks\/\">MLCommons colabor\u00f3 con Big Tech<\/a> definir puntos de referencia en materia de seguridad, <a href=\"https:\/\/dailyai.com\/es\/2023\/07\/leading-ai-companies-commit-to-developing-watermarking-techniques\/\">empresas comprometidas con las marcas de agua<\/a>y <a href=\"https:\/\/dailyai.com\/es\/2023\/07\/the-frontier-model-forum-will-it-work\/\">se uni\u00f3 al Foro Frontier Model<\/a>Tambi\u00e9n en este caso, para establecer un \"enfoque unificado\". Se me acaban de ocurrir estos tres acuerdos sectoriales, pero sin duda hay muchos m\u00e1s.<\/p>\n<p><span style=\"font-weight: 400;\">Las falsificaciones profundas no son f\u00e1ciles de detectar, sobre todo a gran escala. Se han convertido en algo tan parecido a lo real que su identificaci\u00f3n mediante IA o t\u00e9cnicas algor\u00edtmicas es muy dif\u00edcil. <a href=\"https:\/\/dailyai.com\/es\/2023\/10\/ai-image-watermarks-dont-work-and-probably-never-will\/\">excepcionalmente dif\u00edcil<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las empresas tecnol\u00f3gicas han respondido etiquetando los contenidos con metadatos, identific\u00e1ndolos como generados por IA, pero \u00bfc\u00f3mo se identifica as\u00ed el prop\u00f3sito de la imagen?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los metadatos tambi\u00e9n se eliminan f\u00e1cilmente de un archivo. Adem\u00e1s, siempre habr\u00e1 empresas de IA que no respeten los acuerdos y formas de burlar los controles establecidos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dana Rao, Chief Trust Officer de Adobe, explic\u00f3 c\u00f3mo y por qu\u00e9 este contenido era eficaz, afirmando: \"Hay una conexi\u00f3n emocional con el audio, el v\u00eddeo y las im\u00e1genes\", dijo. \"Tu cerebro est\u00e1 cableado para creer ese tipo de medios\".<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De hecho, los deep fakes parecen propagarse mucho despu\u00e9s de ser declarados falsos. Aunque es dif\u00edcil cuantificar en qu\u00e9 medida cambian nuestro comportamiento, la magnitud de su impacto -con contenidos vistos por millones de personas a la vez- es algo con lo que no se puede correr ning\u00fan riesgo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lo cierto es que podemos esperar m\u00e1s incidentes y pol\u00e9micas de deep fake relacionados con la IA. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">La concienciaci\u00f3n individual y el pensamiento cr\u00edtico ser\u00e1n la mayor arma de la humanidad para combatir los impactos negativos. <\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>En la Conferencia de Seguridad de M\u00fanich, una coalici\u00f3n de 20 gigantes tecnol\u00f3gicos, incluidos OpenAI, Meta, Microsoft y otros, declararon un esfuerzo conjunto para combatir el contenido enga\u00f1oso de IA que influye en las elecciones en todo el mundo.  Esto se produce en medio de la creciente preocupaci\u00f3n de que las falsificaciones profundas generadas por la IA puedan manipular los procesos electorales, especialmente cuando se avecinan elecciones importantes en varios pa\u00edses este a\u00f1o.  Ya hemos visto falsificaciones profundas en las elecciones de Pakist\u00e1n, Indonesia, Eslovaquia y Bangladesh, por lo menos. Este nuevo acuerdo incluye compromisos para desarrollar herramientas de detecci\u00f3n y tratamiento de los medios de comunicaci\u00f3n enga\u00f1osos generados por inteligencia artificial, sensibilizar a la opini\u00f3n p\u00fablica sobre los contenidos enga\u00f1osos y tomar medidas r\u00e1pidas para eliminar dichos contenidos de las redes sociales.<\/p>","protected":false},"author":2,"featured_media":10137,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[94],"class_list":["post-10136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-deep-fakes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tech companies band together to tackle deep fake electioneering | DailyAI<\/title>\n<meta name=\"description\" content=\"At the Munich Security 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