{"id":8824,"date":"2024-01-03T14:32:20","date_gmt":"2024-01-03T14:32:20","guid":{"rendered":"https:\/\/dailyai.com\/?p=8824"},"modified":"2024-01-03T14:37:34","modified_gmt":"2024-01-03T14:37:34","slug":"xbox-faces-backlash-for-using-ai-artwork-in-indie-game-promotion","status":"publish","type":"post","link":"https:\/\/dailyai.com\/de\/2024\/01\/xbox-faces-backlash-for-using-ai-artwork-in-indie-game-promotion\/","title":{"rendered":"Xbox muss sich wegen der Verwendung von KI-Grafiken in der Werbung f\u00fcr Indie-Spiele Kritik gefallen lassen"},"content":{"rendered":"<p><b>Microsofts ID@Xbox, das Indie-Spiele und -Entwickler f\u00f6rdert, wurde wegen der Verwendung von KI-generierten Grafiken in seiner Werbung kritisiert.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Die Ironie, dass ein Indie-Werk mit KI-generierter Kunst beworben wird, ging nicht spurlos an den Leuten vorbei, und die darauf folgende Kritik f\u00fchrte dazu, dass Xbox den Beitrag schlie\u00dflich l\u00f6schte.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Die KI-generierte Grafik zeigt eine scheinbar harmlose Winterszene mit Schlittenfahrern und Geschenken.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bei n\u00e4herer Betrachtung sind jedoch seltsam verzerrte l\u00e4chelnde Gesichter und entstellte Gesichtsz\u00fcge zu erkennen, die das Markenzeichen eines von einer k\u00fcnstlichen Intelligenz erzeugten Bildes sind. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bildgebende KIs wie DALL-E 3 und Midjourney haben sich zu mehr <a href=\"https:\/\/dailyai.com\/de\/2023\/12\/midjourney-v6-released-with-big-improvements-and-image-text\/\">effizient bei der Erstellung von Text in letzter Zeit<\/a>Dadurch werden diese Art von Bildern realistisch erreichbar.\u00a0<\/span><\/p>\n<figure id=\"attachment_8825\" aria-describedby=\"caption-attachment-8825\" style=\"width: 712px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8825\" src=\"https:\/\/dailyai.com\/wp-content\/uploads\/2024\/01\/XBOX-826x1024.png\" alt=\"Xbox KI\" width=\"712\" height=\"883\" srcset=\"https:\/\/dailyai.com\/wp-content\/uploads\/2024\/01\/XBOX-826x1024.png 826w, https:\/\/dailyai.com\/wp-content\/uploads\/2024\/01\/XBOX-242x300.png 242w, https:\/\/dailyai.com\/wp-content\/uploads\/2024\/01\/XBOX-768x952.png 768w, https:\/\/dailyai.com\/wp-content\/uploads\/2024\/01\/XBOX-370x459.png 370w, https:\/\/dailyai.com\/wp-content\/uploads\/2024\/01\/XBOX-800x991.png 800w, https:\/\/dailyai.com\/wp-content\/uploads\/2024\/01\/XBOX-740x917.png 740w, https:\/\/dailyai.com\/wp-content\/uploads\/2024\/01\/XBOX-20x25.png 20w, https:\/\/dailyai.com\/wp-content\/uploads\/2024\/01\/XBOX-39x48.png 39w, https:\/\/dailyai.com\/wp-content\/uploads\/2024\/01\/XBOX.png 882w\" sizes=\"auto, (max-width: 712px) 100vw, 712px\" \/><figcaption id=\"caption-attachment-8825\" class=\"wp-caption-text\">Der inzwischen gel\u00f6schte Beitrag von Xbox. Quelle: X.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Die Xbox-Anh\u00e4nger sahen darin eine Br\u00fcskierung der kreativen Talente hinter den Indie-Spielen und nannten es \"entt\u00e4uschend\" und \"beleidigend\". <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In einem gel\u00f6schten Beitrag hie\u00df es: \"Als jemand, der dieses Jahr an einer eurer Indie-Ver\u00f6ffentlichungen mitgearbeitet hat, bin ich sehr entt\u00e4uscht, dass ihr KI-Kunst verwendet, w\u00e4hrend ihr versucht, uns zu feiern! Die meisten von uns k\u00e4mpfen, um ihren Lebensunterhalt zu verdienen, und ihr k\u00f6nnt euch nicht einmal die M\u00fche machen, einen einzigen Illustrator f\u00fcr diesen Beitrag zu bezahlen...\"<\/span><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Nichts zeigt mehr, dass Ihnen unabh\u00e4ngige Arbeit am Herzen liegt, als der Einsatz von KI f\u00fcr Ihre Werbekunst. <a href=\"https:\/\/t.co\/4rJ6MQD401\">pic.twitter.com\/4rJ6MQD401<\/a><\/p>\n<p>- Joey Miller (@NameNotUnique) <a href=\"https:\/\/twitter.com\/NameNotUnique\/status\/1740170075259465955?ref_src=twsrc%5Etfw\">28. Dezember 2023<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Der KI-Knaller von Xbox wird als Marketing-Fehler in die Geschichte eingehen, \u00e4hnlich wie das KI-generierte Artwork, das f\u00fcr <a href=\"https:\/\/dailyai.com\/de\/2023\/06\/marvel-uses-ai-to-generate-artwork-for-secret-invasion-and-fans-arent-happy\/\">Marvels \"Secret Invasion\"-Serie<\/a> zu Beginn des Jahres.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Disneys Show \"Prom Pact\" <\/span><a href=\"https:\/\/dailyai.com\/de\/2023\/10\/the-disney-series-prom-pact-is-mocked-for-its-ai-generated-extras\/\"><span style=\"font-weight: 400;\">wurde auch verspottet<\/span><\/a><span style=\"font-weight: 400;\"> f\u00fcr seine KI-generierten Statisten, die im vergangenen Jahr w\u00e4hrend des Streiks der Hollywood-Schauspieler f\u00fcr Kontroversen sorgten.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Im Fall der Marvel-Serie \"Secret Invasion\" wurden im Vorspann der Serie KI-generierte Bilder verwendet, was zu Kritik f\u00fchrte, weil keine echten K\u00fcnstler eingesetzt wurden. Ali Selim, der Regisseur und ausf\u00fchrende Produzent der Serie, erkl\u00e4rte, die Wahl sei durch das Thema der Gestaltwandlung in der Serie inspiriert.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Die Fans brachten ihren Unmut in den sozialen Medien zum Ausdruck, und einige zogen sogar einen Boykott in Erw\u00e4gung.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Danny, ein Twitter-Nutzer, kritisierte die Entscheidung von Marvel, indem er die Themen Verdr\u00e4ngung und Nachahmung in der Serie hervorhob und sie als \"absoluten Fehlschlag h\u00f6chsten Ausma\u00dfes\" bezeichnete.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brian Long, ein Regisseur, dr\u00fcckte seine Entt\u00e4uschung auf Twitter aus, w\u00e4hrend der K\u00fcnstler Jon Lam, der f\u00fcr seine Arbeit an X-Men und Valorant bekannt ist, seine Absicht erkl\u00e4rte, die Serie zu boykottieren und sie als \"Schlag ins Gesicht der K\u00fcnstler und des WGA-Streiks\" bezeichnete.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Im Fall von Xbox widersprachen einige den Kritikern und meinten, dass der Einsatz von KI in der Kunst unvermeidlich sei und dass sie ein n\u00fctzliches Werkzeug f\u00fcr Indie-Entwickler sein k\u00f6nne. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unabh\u00e4ngig davon, ob dies akzeptabel ist oder nicht, zeigt die Tatsache, dass Xbox den Beitrag gel\u00f6scht hat, wie gereizt dieses Thema ist.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Microsofts ID@Xbox, das Indie-Spiele und -Entwickler f\u00f6rdert, wurde f\u00fcr die Verwendung von KI-generierten Grafiken in seiner Werbung kritisiert.  Die Ironie, Indie-Werke mit KI-generierter Kunst zu bewerben, ist den Leuten sicher nicht entgangen. Die darauf folgende Kritik f\u00fchrte dazu, dass Xbox den Beitrag schlie\u00dflich l\u00f6schte. Die KI-generierte Grafik zeigt eine scheinbar harmlose Winterszene mit Schlittenfahrern und Geschenken. Bei n\u00e4herer Betrachtung sind jedoch seltsam verzerrte l\u00e4chelnde Gesichter und entstellte Gesichtsz\u00fcge zu erkennen, die das Markenzeichen einer KI-generierten Grafik sind. KIs zur Bilderzeugung wie DALL-E 3 und Midjourney sind in letzter Zeit bei der Texterzeugung effizienter geworden, so dass diese Art von Bildern realistisch realisierbar ist.  Die Anh\u00e4nger der Xbox sahen dies als<\/p>","protected":false},"author":2,"featured_media":8826,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[164,165,508],"class_list":["post-8824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-ai-art","tag-image-generation","tag-xbox"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Xbox faces backlash for using AI artwork in indie game promotion | DailyAI<\/title>\n<meta name=\"description\" content=\"Microsoft&#039;s Xbox division, particularly ID@Xbox, which promotes indie games and developers, was blasted for using AI-generated artwork in its promotions.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/de\/2024\/01\/xbox-faces-backlash-for-using-ai-artwork-in-indie-game-promotion\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Xbox faces backlash for using AI artwork in indie game promotion | DailyAI\" \/>\n<meta property=\"og:description\" content=\"Microsoft&#039;s Xbox division, particularly ID@Xbox, which promotes indie games and developers, was blasted for using AI-generated artwork in its promotions.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailyai.com\/de\/2024\/01\/xbox-faces-backlash-for-using-ai-artwork-in-indie-game-promotion\/\" \/>\n<meta property=\"og:site_name\" content=\"DailyAI\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-03T14:32:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-03T14:37:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailyai.com\/wp-content\/uploads\/2024\/01\/shutterstock_2269755947.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"563\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sam Jeans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:site\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Jeans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/01\\\/xbox-faces-backlash-for-using-ai-artwork-in-indie-game-promotion\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/01\\\/xbox-faces-backlash-for-using-ai-artwork-in-indie-game-promotion\\\/\"},\"author\":{\"name\":\"Sam Jeans\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/#\\\/schema\\\/person\\\/711e81f945549438e8bbc579efdeb3c9\"},\"headline\":\"Xbox faces backlash for using AI artwork in indie game promotion\",\"datePublished\":\"2024-01-03T14:32:20+00:00\",\"dateModified\":\"2024-01-03T14:37:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/01\\\/xbox-faces-backlash-for-using-ai-artwork-in-indie-game-promotion\\\/\"},\"wordCount\":447,\"publisher\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/01\\\/xbox-faces-backlash-for-using-ai-artwork-in-indie-game-promotion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dailyai.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/shutterstock_2269755947.jpg\",\"keywords\":[\"AI art\",\"image generation\",\"Xbox\"],\"articleSection\":[\"Ethics &amp; 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