{"id":7694,"date":"2023-11-24T19:25:10","date_gmt":"2023-11-24T19:25:10","guid":{"rendered":"https:\/\/dailyai.com\/?p=7694"},"modified":"2023-11-25T11:11:04","modified_gmt":"2023-11-25T11:11:04","slug":"a-spanish-agency-created-a-profitable-ai-generated-model","status":"publish","type":"post","link":"https:\/\/dailyai.com\/de\/2023\/11\/a-spanish-agency-created-a-profitable-ai-generated-model\/","title":{"rendered":"Eine spanische Agentur hat ein profitables KI-generiertes Modell entwickelt"},"content":{"rendered":"<p><b>Eine spanische Agentur, die es satt hat, mit menschlichen Models und Influencern zu arbeiten, hat eine innovative L\u00f6sung entwickelt.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Sie schufen Aitana, ein 25-j\u00e4hriges Model aus Barcelona mit \u00fcber 125.000 Followern auf Instagram.\u00a0<\/span><\/p>\n<p>Der Clou ist nat\u00fcrlich, dass sie nicht echt ist. Aitana ist 100% digital, erstellt mit Photoshop und AI.<\/p>\n<p><span style=\"font-weight: 400;\">Rub\u00e9n Cruz, der Gr\u00fcnder der Influencer-Agentur The Clueless, erkl\u00e4rte weiter <\/span><a href=\"https:\/\/www.euronews.com\/next\/2023\/11\/22\/meet-the-first-spanish-ai-model-earning-up-to-10000-per-month\"><span style=\"font-weight: 400;\">Euronews<\/span><\/a><span style=\"font-weight: 400;\">Wir haben es getan, um besser leben zu k\u00f6nnen und nicht von anderen Leuten abh\u00e4ngig zu sein, die ein Ego haben, die Manien haben oder die einfach nur viel Geld mit Posen verdienen wollen. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Die Mitbegr\u00fcnderin Diana N\u00fa\u00f1ez beschrieb, wie Aitana die steigenden Kosten der Arbeit mit menschlichen Influencern l\u00f6st.<br \/>\n<\/span><\/p>\n<p>Ehrlich, aber umstritten.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Cvu42HoMM6X\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Diesen Beitrag auf Instagram anzeigen<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/Cvu42HoMM6X\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Ein Beitrag geteilt von Aitana Lopez (@fit_aitana)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Dies ist nicht das erste Projekt dieser Art. Zu Beginn des Jahres hat die <\/span><a href=\"https:\/\/dailyai.com\/de\/2023\/09\/ai-generated-models-stir-debate-on-diversity-and-representation-in-fashion\/\"><span style=\"font-weight: 400;\">Start-up Lalaland.ai<\/span><\/a><span style=\"font-weight: 400;\"> wollte das erste Self-Service-Tool entwickeln, mit dem Marken ihre eigenen digitalen Modelle mithilfe von KI \"bauen\" k\u00f6nnen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Der Gr\u00fcnder wollte damit die Vielfalt und Repr\u00e4sentativit\u00e4t in der Mode erh\u00f6hen, wurde aber sp\u00e4ter daf\u00fcr kritisiert, dass diese digitalen Models die Arbeit von echten Models \u00fcbernehmen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Andere KI-Modelle wie Lu do Magalu aus Brasilien und Lil Miquela aus LA haben ebenfalls eine gro\u00dfe Fangemeinde.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Eine andere Influencerin, Caryn Marjorie, hat eine KI-Version ihrer selbst als virtuelle Freundin f\u00fcr 1.000 M\u00e4nner geschaffen und verlangt $1 pro Minute f\u00fcr Interaktionen mit der virtuellen CarynAI. Einfallsreich ist das allemal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Obwohl es sich bei Aitana um eine KI-Kreation handelt, sind ihr Profil und ihre Aktivit\u00e4ten so gestaltet, dass sie lebensecht wirkt. \"Selbst nachdem die Medien enth\u00fcllt hatten, dass sie eine KI-Kreation ist, dr\u00fcckten viele Follower ihre Liebe zu ihr aus\", sagte N\u00fa\u00f1ez <\/span><a href=\"https:\/\/fortune.com\/\"><span style=\"font-weight: 400;\">Fortuna<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finanziell ist Aitana ein gro\u00dfer Erfolg f\u00fcr The Clueless, denn Cruz verriet Euronews, dass sie durchschnittlich 3.000 Euro im Monat verdient, gelegentlich sogar bis zu 10.000 Euro. N<\/span><span style=\"font-weight: 400;\">\u00fa\u00f1ez teilte Fortune mit, dass dieses Einkommen vor allem durch Werbung in den sozialen Medien erzielt wird, und Aitana ist sogar Botschafterin f\u00fcr eine Sportnahrungsmarke geworden.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dies wirft wichtige Fragen zu Ethik und Arbeit im Zeitalter der KI auf. In dem Ma\u00dfe, wie sich KI in der Modellierungsbranche entwickelt, wird der Begriff \"Modell\" eine neue, ironische Definition erhalten.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Wie Aitana entsteht<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Die Sch\u00f6pfer von Aitana haben ihren genauen kreativen Prozess nicht verraten, aber sie haben kategorisch gesagt, dass sie von einer KI generiert wurde.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Die spanische Agentur, die f\u00fcr Aitana verantwortlich ist, besch\u00e4ftigt ein Team von KI-Spezialisten und Designexperten, die sich w\u00f6chentlich treffen, um hier zu schreiben und zu entwerfen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dazu geh\u00f6rt auch die Entscheidung \u00fcber ihre Aktivit\u00e4ten, die zu besuchenden Orte und die Bilder, die sie mit ihren Followern teilen will.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nach Angaben von Euronews basiert die Technologie von Aitana auf Photoshop, erg\u00e4nzt durch KI-Algorithmen. <\/span><span style=\"font-weight: 400;\">Die Herausforderung besteht darin, Aitana sympathisch und glaubw\u00fcrdig zu machen und ihre Form konsistent zu halten.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Um Aitanas unverwechselbare Pers\u00f6nlichkeit zu entwickeln, konzentrierte sich die Agentur auf gesellschaftliche Vorlieben und trendige Nischen. Aitana wird als Fitness-Enthusiastin mit einem aufgeschlossenen, f\u00fcrsorglichen Wesen und besonderen Interessen wie der orientalischen Kultur dargestellt, die sich in ihrem rosa Haar und ihrer Gamer-Pers\u00f6nlichkeit widerspiegeln.\u00a0<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CyYuK-hsvVT\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Diesen Beitrag auf Instagram anzeigen<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CyYuK-hsvVT\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Ein Beitrag geteilt von Aitana Lopez (@fit_aitana)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Ein zweites KI-Modell, Maia, wird als etwas zur\u00fcckhaltender dargestellt. Wenn Sie genau hinschauen, werden Sie feststellen, dass sich die KI in ihren Namen versteckt - M<strong>ai<\/strong>a und <strong>Ai<\/strong>tana.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aus gesch\u00e4ftlicher Sicht hat die Agentur einen Nachfrageschub von Marken erlebt, die personalisierte, KI-generierte Modelle suchen. <\/span><span style=\"font-weight: 400;\">Diese Marken werden von einem konsistenten, kontrollierten Markenimage angezogen, das im Vergleich zu echten Menschen sehr wenig kostet. <\/span><span style=\"font-weight: 400;\">Und genau darin liegt die Angst vor der \u00dcbernahme der Kreativwirtschaft durch KI: KI ist <\/span><a href=\"https:\/\/dailyai.com\/de\/2023\/10\/ai-created-musicians-are-being-signed-to-record-labels-sorry-humans\/\"><span style=\"font-weight: 400;\">billiger und einfacher zu verwalten<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kritiker haben auch Bedenken hinsichtlich der m\u00f6glichen Auswirkungen solch unrealistisch perfekter Modelle auf die gesellschaftlichen Sch\u00f6nheitsstandards ge\u00e4u\u00dfert - obwohl dies auch f\u00fcr menschliche Einfl\u00fcsse gilt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Letztlich ist der Einsatz von KI-Modellen eine strategisch sinnvolle Entscheidung, weshalb sie in den kommenden Jahren immer beliebter werden. Es wird irgendwann unm\u00f6glich sein, ein echtes Modell von einem digitalen zu unterscheiden. <\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Eine spanische Agentur, die von den Herausforderungen der Arbeit mit menschlichen Models und Influencern genervt ist, hat eine innovative L\u00f6sung entwickelt.  Sie schufen Aitana, ein 25-j\u00e4hriges Model aus Barcelona mit \u00fcber 125.000 Followern auf Instagram.  Der Clou an der Sache ist nat\u00fcrlich, dass sie nicht echt ist. Aitana ist 100% digital und wurde mit Photoshop und KI erstellt. Rub\u00e9n Cruz, der Gr\u00fcnder der Influencer-Agentur The Clueless, erkl\u00e4rte Euronews: \"Wir haben das gemacht, um besser leben zu k\u00f6nnen und nicht von anderen Leuten abh\u00e4ngig zu sein, die Egos haben, die Manien haben oder einfach nur viel Geld verdienen wollen.<\/p>","protected":false},"author":2,"featured_media":7695,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[229,487],"class_list":["post-7694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-creative-industries","tag-model"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Spanish agency created a profitable AI-generated model | DailyAI<\/title>\n<meta name=\"description\" content=\"A Spanish agency, fed up with the challenges of working with human models and influencers, has turned to AI for a solution.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/de\/2023\/11\/a-spanish-agency-created-a-profitable-ai-generated-model\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Spanish agency created a profitable AI-generated model | DailyAI\" \/>\n<meta property=\"og:description\" content=\"A Spanish agency, fed up with the challenges of working with human models and influencers, has turned to AI for a solution.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailyai.com\/de\/2023\/11\/a-spanish-agency-created-a-profitable-ai-generated-model\/\" \/>\n<meta property=\"og:site_name\" content=\"DailyAI\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-24T19:25:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-25T11:11:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailyai.com\/wp-content\/uploads\/2023\/11\/shutterstock_2157100961.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sam Jeans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:site\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Jeans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/2023\\\/11\\\/a-spanish-agency-created-a-profitable-ai-generated-model\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2023\\\/11\\\/a-spanish-agency-created-a-profitable-ai-generated-model\\\/\"},\"author\":{\"name\":\"Sam Jeans\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/#\\\/schema\\\/person\\\/711e81f945549438e8bbc579efdeb3c9\"},\"headline\":\"A Spanish agency created a profitable AI-generated model\",\"datePublished\":\"2023-11-24T19:25:10+00:00\",\"dateModified\":\"2023-11-25T11:11:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2023\\\/11\\\/a-spanish-agency-created-a-profitable-ai-generated-model\\\/\"},\"wordCount\":673,\"publisher\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2023\\\/11\\\/a-spanish-agency-created-a-profitable-ai-generated-model\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dailyai.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/shutterstock_2157100961.jpg\",\"keywords\":[\"Creative industries\",\"Model\"],\"articleSection\":[\"Ethics &amp; 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