{"id":6111,"date":"2023-10-04T19:54:35","date_gmt":"2023-10-04T19:54:35","guid":{"rendered":"https:\/\/dailyai.com\/?p=6111"},"modified":"2023-10-04T21:08:44","modified_gmt":"2023-10-04T21:08:44","slug":"meta-launches-ai-tools-for-creating-generative-ai-ads","status":"publish","type":"post","link":"https:\/\/dailyai.com\/de\/2023\/10\/meta-launches-ai-tools-for-creating-generative-ai-ads\/","title":{"rendered":"Meta f\u00fchrt AI-Tools zur Erstellung generativer AI-Anzeigen ein"},"content":{"rendered":"

Meta hat eine Reihe von generativen KI-Tools f\u00fcr die Erstellung von Anzeigen vorgestellt, um den Werbeprozess f\u00fcr Vermarkter auf seinen Plattformen zu optimieren.\u00a0<\/b><\/p>\n

Diese Tools, die seit ihrer Einf\u00fchrung im Mai in der AI Sandbox von Meta getestet wurden, werden im Laufe des kommenden Jahres einer wachsenden Zahl von Werbetreibenden zug\u00e4nglich gemacht.<\/span><\/p>\n

Matt Steiner, VP of Monetization bei Meta, sagte k\u00fcrzlich in einem Pressegespr\u00e4ch: \"Es ist von gro\u00dfem Wert, mit generativen KI-Tools zu experimentieren und die M\u00f6glichkeit zu haben, Feedback zu geben und die Tools zu verbessern, insbesondere in den fr\u00fchen Phasen der Produktentwicklung.\"<\/span><\/p>\n

Metas Werbetools<\/span><\/h2>\n

Das erste Trio der einsatzbereiten KI-Tools sind:<\/span><\/p>\n

    \n
  1. Textvariation<\/b>: Dieses Tool generiert automatisch mehrere Versionen von Anzeigentexten, die auf verschiedene Zielgruppen zugeschnitten sind.<\/span><\/li>\n
  2. Bilderzeugung<\/b>: Erm\u00f6glicht es Benutzern, automatisch mehrere Hintergrundbilder zu erstellen, die auf der Grundlage von Texthinweisen auf verschiedene Produkte abgestimmt sind.<\/span><\/li>\n
  3. Bildausschnitt<\/b>: Dieses Tool dient der automatischen Feinabstimmung des Seitenverh\u00e4ltnisses von Kreativressourcen und stellt sicher, dass die visuelle Darstellung \u00fcber verschiedene Formate hinweg konsistent bleibt, sei es bei Reels-Anzeigen, Feed-Anzeigen oder Stories.<\/span><\/li>\n<\/ol>\n

    Steiner erkl\u00e4rte, dass diese KI-Modelle aus vielen Quellen trainiert werden, von Anzeigendaten auf Metas Plattformen bis hin zu Daten, die von Partnern, Anbietern, Dritten und sogar einigen \u00f6ffentlichen Datenbanken stammen.<\/span><\/p>\n

    Generative KI soll Kreativ- und Medienteams viel Zeit bei der Erstellung von Anzeigen sparen. Anstatt sich stundenlang mit sich wiederholenden Aufgaben wie der Erstellung zahlreicher Versionen desselben kreativen Inhalts oder derselben Botschaft zu besch\u00e4ftigen, k\u00f6nnen sich die Teams laut Meta auf \u00fcbergeordnete strategische Ziele konzentrieren.<\/span><\/p>\n

    Eine von Meta durchgef\u00fchrte Umfrage unter Werbetreibenden, die diese Tools in der AI Sandbox getestet haben, ergab, dass sie durch generative KI jede Woche mehr als f\u00fcnf Stunden einsparen k\u00f6nnten, <\/span>laut TechCrunch<\/span><\/a>.<\/span><\/p>\n

    \"Wir glauben an eine Welt, in der KI das Potenzial von Vermarktern freisetzt, um mehr kreative und strategische Arbeit zu leisten, die ihr Gesch\u00e4ft wirklich voranbringt\", so Alvin Bowles, VP der globalen Gesch\u00e4ftsgruppe von Meta.<\/span><\/p>\n

    Meta r\u00e4umt ein, dass die KI-Ausgabe noch weiter verfeinert werden muss, um sicherzustellen, dass sie den Vorstellungen des jeweiligen Werbetreibenden entspricht.<\/span><\/p>\n

    Meta blickt zudem optimistisch in die Zukunft und deutet die Entwicklung weiterer \u00e4hnlicher KI-Funktionen an, darunter innovative M\u00f6glichkeiten zur Erstellung von Anzeigentexten und Hintergr\u00fcnden mit bestimmten Themen.\u00a0<\/span><\/p>\n

    Das Unternehmen beabsichtigt au\u00dferdem, KI-Funktionen f\u00fcr Business-Messaging auf Plattformen wie WhatsApp und Messenger zu integrieren.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

    Meta hat eine Reihe von generativen KI-Tools f\u00fcr die Erstellung von Anzeigen vorgestellt, um den Werbeprozess f\u00fcr Vermarkter auf seinen Plattformen zu optimieren. Diese Tools, die zuvor in Metas KI-Sandbox seit ihrer Einf\u00fchrung im Mai getestet wurden, werden im Laufe des kommenden Jahres einer wachsenden Zahl von Werbetreibenden zug\u00e4nglich gemacht. Matt Steiner, VP of Monetization bei Meta, sagte k\u00fcrzlich in einem Pressebriefing: \"Es ist von gro\u00dfem Wert, mit generativen KI-Tools zu experimentieren und die M\u00f6glichkeit zu haben, Feedback zu geben und die Tools zu verbessern, insbesondere in den fr\u00fchen Phasen der Produktentwicklung.\" Metas Werbetools Das Er\u00f6ffnungs-Trio der KI<\/p>","protected":false},"author":2,"featured_media":6112,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[107,131],"class_list":["post-6111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product","tag-generative-ai","tag-meta"],"yoast_head":"\nMeta launches AI tools for creating generative AI ads | DailyAI<\/title>\n<meta name=\"description\" content=\"Meta unveiled a batch of generative AI tools for creating adverts, aiming to streamline the advertising process for marketers on its 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