{"id":3973,"date":"2023-08-08T20:28:13","date_gmt":"2023-08-08T20:28:13","guid":{"rendered":"https:\/\/dailyai.com\/?p=3973"},"modified":"2023-08-08T20:44:44","modified_gmt":"2023-08-08T20:44:44","slug":"disney-explores-ais-potential-amidst-industry-tensions","status":"publish","type":"post","link":"https:\/\/dailyai.com\/de\/2023\/08\/disney-explores-ais-potential-amidst-industry-tensions\/","title":{"rendered":"Disney erforscht das Potenzial von KI inmitten von Spannungen in der Branche"},"content":{"rendered":"<p><b>Vor dem Hintergrund der Streiks von SAG-AFTRA und Writers Guild of America (WGA) treibt die Walt Disney Company ihre Pl\u00e4ne f\u00fcr KI-Innovationen voran.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Anfang dieses Jahres, noch vor Beginn des Hollywood-Autorenstreiks, hat Disney eine spezielle Arbeitsgruppe gebildet, die sich mit den Anwendungen der KI befasst.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dieses Team verfolgt zwei Ziele: die F\u00f6rderung von KI-Innovationen und die Zusammenarbeit mit externen Partnern.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nach Angaben von <\/span><a href=\"https:\/\/www.reuters.com\/technology\/disney-creates-task-force-explore-ai-cut-costs-sources-2023-08-08\/\"><span style=\"font-weight: 400;\">Reuters<\/span><\/a><span style=\"font-weight: 400;\">Bei Disney sind derzeit 11 KI-bezogene Stellen zu besetzen. Dies deckt sich mit der Ausschreibung von Netflix f\u00fcr eine $900.000 <\/span><a href=\"https:\/\/dailyai.com\/de\/2023\/07\/netflix-post-ai-related-role-with-900000-salary-amidst-strikes\/\"><span style=\"font-weight: 400;\">AI-basierte Position<\/span><\/a><span style=\"font-weight: 400;\"> was die Wut auf Hollywoods \"M\u00e4chtige\" weiter anheizte.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ein Disney-Insider sagte: \"Alteingesessene Medienunternehmen wie Disney m\u00fcssen sich entweder mit KI auseinandersetzen oder riskieren, veraltet zu sein.\" <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sie glauben, dass KI der Schl\u00fcssel zu langfristigen Kostensenkungen und Effizienzsteigerungen ist, wobei sich die aktuellen Produktionsbudgets auf satte $300 Millionen belaufen. Mit anderen Worten: mehr KI = weniger Personal = mehr Gewinn. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Die Kr\u00f6nung dieser Effizienzsteigerung ist das Ersetzen von Schauspielern durch KI-Nachbildungen, so dass Sie sie nie wieder bezahlen m\u00fcssen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Es versteht sich von selbst, dass nicht jeder Disneys KI-Unternehmungen mit Optimismus betrachtet.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Disney-CEO Bob Iger sprach <\/span><a href=\"https:\/\/dailyai.com\/de\/2023\/07\/ai-driven-efficiency-is-the-enemy-of-the-creative-industries\/\"><span style=\"font-weight: 400;\">gegen Streikma\u00dfnahmen<\/span><\/a><span style=\"font-weight: 400;\">Es ist sehr beunruhigend f\u00fcr mich... Sie haben ein Ma\u00df an Erwartungen, das einfach nicht realistisch ist. Und sie f\u00fcgen der Reihe von Herausforderungen, mit denen dieses Gesch\u00e4ft bereits konfrontiert ist, etwas hinzu, das, offen gesagt, sehr st\u00f6rend ist.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Die SAG-AFTRA-Vorsitzende Fran Drescher schlug mit einer feurigen Tirade zur\u00fcck: \"Ich kann es, offen gesagt, nicht glauben: Wie weit wir bei so vielen Dingen auseinander liegen... Es ist ekelhaft. Shame on them.\"<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Disney und technologische Innovation haben eine lange Tradition<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Trotz sp\u00fcrbarer Spannungen hat Disney eine langj\u00e4hrige Beziehung zur technologischen Innovation. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Der Zeichentrickfilm Steamboat Willie\" aus dem Jahr 1928 war der erste Zeichentrickfilm mit einer synchronisierten Tonspur, und seitdem hat Disney immer in die neueste Technologie investiert, um der Konkurrenz voraus zu sein.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Walt Disney war an der Erfindung der Multiplane-Kamera beteiligt und wollte Technicolor in seinen Zeichentrickfilmen verwenden. Nachdem er den ersten Disneyland-Themenpark gegr\u00fcndet hatte, war er bestrebt, realistische animatronische Figuren zu entwickeln.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Die Disney-F\u00fchrungskr\u00e4fte haben dieses Motto in das heutige Zeitalter \u00fcbertragen, in dem KI eine neue Grenze f\u00fcr die Unterhaltungsindustrie darstellt.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Vor dem Hintergrund der Streiks von SAG-AFTRA und Writers Guild of America (WGA) treibt die Walt Disney Company ihre Pl\u00e4ne f\u00fcr KI-Innovationen voran.  Anfang dieses Jahres, noch vor Beginn des Hollywood-Autorenstreiks, hat Disney eine spezielle Arbeitsgruppe gebildet, die sich mit den Anwendungen der KI befasst. Ziel dieses Teams ist es, KI-Innovationen voranzutreiben und die Zusammenarbeit mit externen Partnern zu f\u00f6rdern.  Nach Angaben von Reuters sind bei Disney derzeit 11 KI-bezogene Stellen zu besetzen. Dies f\u00e4llt zeitlich mit der von Netflix ausgeschriebenen und mit $900.000 dotierten KI-gest\u00fctzten Stelle zusammen, die die Wut auf Hollywoods \"M\u00e4chtige\" weiter anheizte.  Ein Disney-Insider<\/p>","protected":false},"author":2,"featured_media":3974,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[287,227],"class_list":["post-3973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-disney","tag-sag-aftra"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Disney explores AI&#039;s potential amidst industry tensions | DailyAI<\/title>\n<meta name=\"description\" content=\"Amidst the backdrop of the SAG-AFTRA and Writers Guild of America (WGA) strikes, Walt Disney Company is pushing ahead with its forward-thinking strategy, which involves AI.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/de\/2023\/08\/disney-explores-ais-potential-amidst-industry-tensions\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Disney explores AI&#039;s potential amidst industry tensions | DailyAI\" \/>\n<meta property=\"og:description\" content=\"Amidst the backdrop of the SAG-AFTRA and Writers Guild of America (WGA) strikes, Walt Disney Company is pushing ahead with its forward-thinking strategy, which involves AI.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailyai.com\/de\/2023\/08\/disney-explores-ais-potential-amidst-industry-tensions\/\" \/>\n<meta property=\"og:site_name\" content=\"DailyAI\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-08T20:28:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-08T20:44:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailyai.com\/wp-content\/uploads\/2023\/08\/shutterstock_1470729779.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sam Jeans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:site\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Jeans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/2023\\\/08\\\/disney-explores-ais-potential-amidst-industry-tensions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2023\\\/08\\\/disney-explores-ais-potential-amidst-industry-tensions\\\/\"},\"author\":{\"name\":\"Sam Jeans\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/#\\\/schema\\\/person\\\/711e81f945549438e8bbc579efdeb3c9\"},\"headline\":\"Disney explores AI&#8217;s potential amidst industry tensions\",\"datePublished\":\"2023-08-08T20:28:13+00:00\",\"dateModified\":\"2023-08-08T20:44:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2023\\\/08\\\/disney-explores-ais-potential-amidst-industry-tensions\\\/\"},\"wordCount\":371,\"publisher\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2023\\\/08\\\/disney-explores-ais-potential-amidst-industry-tensions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dailyai.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/shutterstock_1470729779.jpg\",\"keywords\":[\"Disney\",\"SAG-AFTRA\"],\"articleSection\":[\"Ethics &amp; 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