Martin Lewis, the founder of MoneySavingExpert, has become the center of a deep fake AI scam.<\/b><\/p>\n
The scam involves a fake video falsely portraying Lewis endorsing a fictitious investment scheme supported by Elon Musk.<\/span><\/p>\n Martin Lewis is a prominent consumer financial advice expert from the UK that helps people manage their money. There have been other viral celebrity deep fake scams, including one promoting a <\/span>crypto scam that involved Musk in 2022<\/span><\/a>. <\/span><\/p>\n However, this particular scam was circulated in advert format and is purported to be the first of its kind.<\/span><\/p>\n The fraudulent video clip initially appeared on Facebook and spread to Twitter and Instagram. <\/span><\/p>\n It featured a deep fake version of Martin Lewis alongside an image of Elon Musk. Lewis\u2019s deep fake version said, “Elon Musk presented his new project in which he has already invested more than $3bn (\u00a32.4bn). <\/span>Musk’s new project opens up great investment opportunities for British citizens. No project has ever given such opportunities to residents of the country. Given the interesting features of the app and having seen how it works, we think it’s safe to say that the experience is legitimate.”<\/span><\/p>\n Lewis reacted to the fraudulent video via a tweet: “WARNING. THIS IS A SCAM BY CRIMINALS TRYING TO STEAL MONEY. PLS SHARE.<\/span><\/p>\n WARNING. THIS IS A SCAM BY CRIMINALS TRYING TO STEAL MONEY. PLS SHARE.<\/p>\n This is frightening, it’s the first deep fake video scam I’ve seen with me in it. Govt & regulators must step up to stop big tech publishing such dangerous fakes. People’ll lose money and it’ll ruin lives. https:\/\/t.co\/ZzaBELg1kg<\/a><\/p>\n \u2014 Martin Lewis (@MartinSLewis) July 6, 2023<\/a><\/p><\/blockquote>\n\n