{"id":16042,"date":"2026-11-11T13:18:28","date_gmt":"2026-11-11T12:18:28","guid":{"rendered":"https:\/\/dailyai.com\/?p=16042"},"modified":"2026-11-11T13:19:39","modified_gmt":"2026-11-11T12:19:39","slug":"freelance-writing-work-shrank-31-as-a-share-of-upwork-job-posts","status":"publish","type":"post","link":"https:\/\/dailyai.com\/de\/2026\/11\/freelance-writing-work-shrank-31-as-a-share-of-upwork-job-posts\/","title":{"rendered":"Der Anteil freiberuflicher Schreibarbeiten an den Upwork-Stellenanzeigen ging um 31 % zur\u00fcck"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>In einer neuen Studie machte das Verfassen von Inhalten 14,5 % der ChatGPT-Konversationen aus, aber nur 1,3 % der Stellenanzeigen auf der Freelancer-Plattform Upwork. Der Anteil der Stellenanzeigen, die Schreibarbeiten erforderten, sank innerhalb eines Jahres um etwa 31 %.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Zahlen stammen aus einem gemeinsamen Bericht von OpenAI und Upwork. <a href=\"https:\/\/openai.com\/index\/ai-effect-on-freelance-work\" target=\"_blank\" rel=\"noopener\">Die wichtigsten Ergebnisse wurden in einer am 10. November ver\u00f6ffentlichten Forschungszusammenfassung dargelegt.<\/a> Upwork ist ein Online-Marktplatz, auf dem Unternehmen Freelancer f\u00fcr kurzfristige Projekte engagieren. Die Forscher verglichen 36.896 ChatGPT-Konversationen aus dem Zeitraum von Januar 2025 bis Juni 2026 mit den von Kunden auf Upwork ver\u00f6ffentlichten Auftr\u00e4gen. Ein KI-Klassifikator sortierte die Konversationen, und OpenAI gibt an, dass kein Forscher die Nutzernachrichten gelesen hat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Freiberuflichkeit ist keine Nische. Eine Umfrage von Upwork aus diesem Jahr ergab, dass 38 % der qualifizierten amerikanischen Wissensarbeiter freiberuflich t\u00e4tig sind.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wohin sich die Arbeit verlagert<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/cdn.openai.com\/pdf\/openai-upwork-full-report.pdf\" target=\"_blank\" rel=\"noopener\">Der vollst\u00e4ndige Bericht kommt zu dem Ergebnis, dass der Anteil der Stellenanzeigen auf der Website, in denen nach Textern gesucht wird, zwischen dem ersten Halbjahr 2025 und dem ersten Halbjahr 2026 um etwa 31 % gesunken ist.<\/a> Vereinfacht gesagt, lassen manche Kunden Blogbeitr\u00e4ge, Marketingtexte und Produktbeschreibungen mittlerweile von ChatGPT erstellen, anstatt einen Freelancer zu beauftragen. Die Autoren schreiben, dass Unternehmen \u201cKI m\u00f6glicherweise direkt f\u00fcr diese Aufgabe einsetzen, anstatt externe Mitarbeiter zu engagieren\u201d, und warnen davor, dass dies Druck auf freiberufliche Texter aus\u00fcben k\u00f6nnte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bei Videos zeigt sich das gegenteilige Muster. Videos und Animationen machten 10 % der Upwork-Stellenanzeigen, aber nur 1 % der ChatGPT-Konversationen aus. Zwischen Anfang 2023 und Ende 2025 stieg der Anteil von Video-Stellenanzeigen im Vergleich zum gesamten Markt um etwa ein Drittel. Die Arbeit an mobilen Apps folgt demselben Muster: Sie machte 7,8 % der Stellenanzeigen, aber nur 0,2 % der Konversationen aus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Forscher untersuchten 63 verschiedene T\u00e4tigkeitsarten. Bei 43 davon verloren Aufgaben, die auf ChatGPT h\u00e4ufig vorkamen, auf Upwork an Bedeutung, oder Aufgaben, die auf ChatGPT selten waren, gewannen an Bedeutung. Bei den \u00fcbrigen 20 verlief die Entwicklung umgekehrt, sodass die Nutzung von ChatGPT allein diese Verschiebung nicht erkl\u00e4ren kann.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gr\u00f6\u00dfere Budgets f\u00fcr KI-Projekte<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/cdn.openai.com\/pdf\/openai-upwork-key-takeaways.pdf\" target=\"_blank\" rel=\"noopener\">Bei vergleichbaren, im selben Monat ausgeschriebenen Auftr\u00e4gen waren die Festpreisbudgets um etwa 52 % h\u00f6her, wenn der Auftrag KI beinhaltete.<\/a> Freiberufler mit Stundenvertr\u00e4gen wendeten in den ersten 90 Tagen etwa 41 % mehr Zeit f\u00fcr solche Arbeiten auf. Die Stundens\u00e4tze waren jedoch nur 1,5 % h\u00f6her. Das deutet eher auf gr\u00f6\u00dfere Projekte als auf eine bessere Bezahlung pro Stunde hin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Was die Zahlen nicht zeigen<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ein geringerer Marktanteil bedeutet nicht zwangsl\u00e4ufig weniger Auftr\u00e4ge. Laut Bericht misst der Vergleich nicht das Gesamtwachstum der Plattform und beweist auch nicht, dass ChatGPT die Ver\u00e4nderung verursacht hat. Beide Unternehmen haben zudem ein Eigeninteresse daran, wie KI und freiberufliche Arbeit wahrgenommen werden, und die Studie basiert auf ihren eigenen Daten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/dailyai.com\/de\/2026\/11\/ai-was-meant-to-save-time-its-users-are-working-longer-days\/\" target=\"_blank\" rel=\"noopener\">Anfang dieses Monats ergab eine weitere Studie, dass Menschen, die KI am Arbeitsplatz nutzen, l\u00e4ngere Arbeitstage leisten.<\/a> <a href=\"https:\/\/dailyai.com\/de\/2026\/11\/best-coding-agent-fully-clears-only-26-4-of-real-tasks\/\" target=\"_blank\" rel=\"noopener\">In einem separaten Test erledigte der beste KI-Codierungsagent nur 26,4 % der realen Aufgaben vollst\u00e4ndig.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Warum das wichtig ist:<\/strong> Freiberufliches Schreiben geh\u00f6rt zu den ersten bezahlten T\u00e4tigkeiten, bei denen der Einsatz von KI in konkreten Zahlen sichtbar wird. Autoren verlieren auf Upwork an Boden, w\u00e4hrend Projekte mit KI-Beteiligung immer umfangreicher werden.<\/p>","protected":false},"excerpt":{"rendered":"<p>Content writing&#8217;s share of Upwork job posts fell by about 31% in a year, a joint OpenAI and Upwork study finds. Jobs that involve AI now come with budgets about 52% bigger.<\/p>","protected":false},"author":16,"featured_media":16043,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[],"class_list":["post-16042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Freelance Writing Jobs Lose 31% of Their Share on Upwork<\/title>\n<meta name=\"description\" content=\"Content writing&#039;s share of Upwork job posts fell about 31% in a year, an OpenAI and Upwork study finds. 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