{"id":15690,"date":"2026-10-29T13:13:53","date_gmt":"2026-10-29T12:13:53","guid":{"rendered":"https:\/\/dailyai.com\/?p=15690"},"modified":"2026-10-29T13:13:53","modified_gmt":"2026-10-29T12:13:53","slug":"google-puts-ads-in-ai-mode-in-10-more-countries-as-search-slows","status":"publish","type":"post","link":"https:\/\/dailyai.com\/de\/2026\/10\/google-puts-ads-in-ai-mode-in-10-more-countries-as-search-slows\/","title":{"rendered":"Google schaltet in 10 weiteren L\u00e4ndern den KI-Modus f\u00fcr Anzeigen ein, da sich die Suche verlangsamt."},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Google schaltet in zehn weiteren L\u00e4ndern bezahlte Anzeigen im KI-Modus, seiner Chatbot-basierten Suche. In den USA k\u00f6nnen Anzeigen nun auch bei Folgefragen erscheinen. Diese Neuerung erfolgte am selben Tag, an dem Alphabet ein Wachstum der Kernsuchums\u00e4tze um 121,6 Billionen US-Dollar im Vergleich zum Vorjahr meldete \u2013 das langsamste Wachstum in diesem Jahr.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Was \u00e4ndert sich?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Der KI-Modus ist der Tab in der Google-Suche, in dem man eine Frage in ganzen S\u00e4tzen stellt und eine schriftliche Antwort anstelle einer Linkliste erh\u00e4lt. Bisher waren Anzeigen dort haupts\u00e4chlich ein US-amerikanisches Thema. <a href=\"https:\/\/blog.google\/products\/ads-commerce\/ads-in-ai-mode-global\/\" target=\"_blank\" rel=\"noopener\">Blogbeitrag vom Mittwoch<\/a>, Shashi Thakur, Leiter der Google-Suchanzeigen, erkl\u00e4rte, dass die Anzeigenschaltung derzeit in Australien, Kanada, Indien, Kenia, Malaysia, Neuseeland, Nigeria, Pakistan, den Philippinen und Singapur ausgebaut werde. Brasilien, Mexiko und Gro\u00dfbritannien sollen im Laufe dieses Quartals folgen, genaue Termine stehen jedoch noch nicht fest.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die zweite \u00c4nderung betrifft die USA. Google nennt sie Multiturn-Anzeigen: gesponserte Ergebnisse, die w\u00e4hrend eines Dialogs erscheinen k\u00f6nnen, nicht nur nach der ersten Frage. <a href=\"https:\/\/www.androidauthority.com\/google-ai-mode-ads-expansion-3729474\/\" target=\"_blank\" rel=\"noopener\">Android Authority<\/a> Google nennt als Beispiel die Suche nach einem Laptop, die anschlie\u00dfende Eingrenzung auf Modelle unter 1000 \u20ac ($1000) und die daraufhin angezeigten Anzeigen. Google gibt an, dass jede Anzeige als \u201cGesponsert\u201d gekennzeichnet wird.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Die Zahl dahinter<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Alphabet <a href=\"https:\/\/www.sec.gov\/Archives\/edgar\/data\/1652044\/000165204426000080\/googexhibit991q32026.htm\" target=\"_blank\" rel=\"noopener\">Ver\u00f6ffentlichung der Ergebnisse des dritten Quartals<\/a> Die Einnahmen von Google Search und anderen Bereichen beliefen sich im dritten Quartal (bis zum 30. September) auf 63,4 Milliarden US-Dollar, gegen\u00fcber 56,6 Milliarden US-Dollar im Vorjahreszeitraum. Dies entspricht einem Wachstum von 121,6 Milliarden US-Dollar. <a href=\"https:\/\/techcrunch.com\/2026\/10\/28\/google-expands-ai-search-ads-globally-as-core-ad-growth-slows\/\" target=\"_blank\" rel=\"noopener\">TechCrunch berichtet<\/a> Im zweiten Quartal betrug der Umsatz 171,6 Billionen US-Dollar und im ersten Quartal 191,6 Billionen US-Dollar. Der Gesamtumsatz von Alphabet belief sich auf 127,6 Milliarden US-Dollar, ein Anstieg um 251,6 Billionen US-Dollar, der haupts\u00e4chlich auf Google Cloud zur\u00fcckzuf\u00fchren ist.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Einfach ausgedr\u00fcckt: Die Suche sp\u00fclt Google zwar immer noch in jedem Quartal mehr Geld in die Kasse, doch die Gewinne schrumpfen. Mit Werbung in KI-gest\u00fctzten Suchergebnissen versucht Google sicherzustellen, dass die neue Suchmethode mindestens genauso lukrativ ist wie die alte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Was das f\u00fcr Sie bedeutet<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google gibt an, dass Suchanfragen im KI-Modus durchschnittlich dreimal l\u00e4nger sind als normale Suchanfragen. Daher wisse das System besser, was die Nutzer suchen. Au\u00dferdem seien die Klickraten gesponserter Produktanzeigen im KI-Modus bereits \u00e4hnlich hoch wie bei unbezahlten Anzeigen. Diese zweite Angabe stammt von Google und wurde nicht unabh\u00e4ngig \u00fcberpr\u00fcft.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00fcr Nutzer in den neuen L\u00e4ndern ist der praktische Aspekt einfach: Empfehlungen in KI-Antworten k\u00f6nnen nun bezahlt sein. Achten Sie auf den Hinweis \u201cGesponsert\u201d, bevor Sie ein vorgeschlagenes Produkt als KI-Empfehlung betrachten. F\u00fcr Investoren ist dies die zweite H\u00e4lfte einer Woche, in der Googles Ausgaben f\u00fcr KI gestiegen sind. <a href=\"https:\/\/dailyai.com\/de\/2026\/10\/google-and-microsoft-spent-alike-on-ai-only-one-still-made-cash\/\">vor dem Geld, das es einbrachte<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Paid ads are coming to Google&#8217;s AI Mode in 10 more countries, and in the US they can appear in follow-up questions. Search revenue grew 12%, its slowest this year.<\/p>","protected":false},"author":16,"featured_media":15691,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[],"class_list":["post-15690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Puts Ads in AI Mode in 10 More Countries as Search Slows<\/title>\n<meta name=\"description\" content=\"Google is expanding ads in AI Mode to 10 more countries and adding ads to follow-up questions in the US, as search revenue growth slows to 12%.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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