{"id":14029,"date":"2024-08-28T18:01:35","date_gmt":"2024-08-28T18:01:35","guid":{"rendered":"https:\/\/dailyai.com\/?p=14029"},"modified":"2024-08-29T09:24:33","modified_gmt":"2024-08-29T09:24:33","slug":"swedish-fintech-company-klarna-embraces-ai-to-cut-headcount-by-50","status":"publish","type":"post","link":"https:\/\/dailyai.com\/de\/2024\/08\/swedish-fintech-company-klarna-embraces-ai-to-cut-headcount-by-50\/","title":{"rendered":"Schwedisches Fintech-Unternehmen Klarna setzt auf KI, um den Personalbestand um 50% zu reduzieren"},"content":{"rendered":"

Der schwedische Fintech-Gigant Klarna, ein Pionier im Bereich \"Jetzt kaufen, sp\u00e4ter bezahlen\", k\u00fcndigte k\u00fcrzlich an, KI zur Effizienzsteigerung einzusetzen und dabei fast 50% seiner Mitarbeiter zu entlassen.<\/b><\/p>\n

Klarna-Gesch\u00e4ftsf\u00fchrer Sebastian Siemiatkowski <\/span>in einem Interview enth\u00fcllt<\/span><\/a> gegen\u00fcber der Financial Times, dass das Unternehmen eine \"zielgerichtete\" Belegschaft von etwa 2.000 Mitarbeitern anstrebt - ein deutlicher R\u00fcckgang im Vergleich zu den 5.000 Mitarbeitern, die das Unternehmen auf seinem H\u00f6hepunkt hatte.\u00a0<\/span><\/p>\n

Dieser Abbau ist bereits im Gange: Klarna hat im vergangenen Jahr seine Belegschaft auf 3 800 Mitarbeiter reduziert, und zwar haupts\u00e4chlich durch Fluktuation und nicht durch Entlassungen.<\/span><\/p>\n

Was ist die treibende Kraft hinter der schlankeren Zukunft von Klarna? Die massenhafte Einf\u00fchrung von KI-L\u00f6sungen, insbesondere im Marketing und im Kundenservice.\u00a0<\/span><\/p>\n

Siemiatkowski ist \u00fcberzeugt, dass das Unternehmen durch den Einsatz von KI in den Bereichen Kundenservice und Marketing seinen Betrieb mit einem kleineren Team aufrechterhalten und sogar verbessern kann.\u00a0<\/span><\/p>\n

\"Wir k\u00f6nnen nicht nur mit weniger mehr erreichen, sondern wir k\u00f6nnen mit weniger viel mehr erreichen\", sagte er der FT.<\/span><\/p>\n

Die KI-Investition von Klarna kommt zu einem Zeitpunkt, an dem sich das Unternehmen auf einen bevorstehenden B\u00f6rsengang vorbereitet. Das Unternehmen hofft, sich von einer schwierigen Phase zu erholen, in der seine Bewertung von $46 Mrd. im Jahr 2021 auf $6,7 Mrd. im letzten Jahr gesunken ist.\u00a0<\/span><\/p>\n

Die Anpreisung der Vorteile von KI - einschlie\u00dflich einer Verdopplung des Umsatzes pro Mitarbeiter von etwa $400.000 auf $700.000 - wird wahrscheinlich ein Hauptaspekt der Pr\u00e4sentation von Klarna vor Investoren sein.<\/span><\/p>\n

W\u00e4hrend Klarna eine vielversprechende Zukunft in einer KI-gesteuerten Welt sieht, wies Siemiatkowski auf die weitreichenden gesellschaftlichen Auswirkungen des raschen Fortschritts der Technologie hin.\u00a0<\/span><\/p>\n

Sprechen <\/span>an die BBC<\/span><\/a>Er forderte die Regierungen auf, alternative Wege zur Unterst\u00fctzung der von der KI verdr\u00e4ngten Menschen zu finden, da die Erwartung, dass neue Arbeitspl\u00e4tze entstehen, \"zu einfach\" sei.<\/span><\/p>\n

Die \u00c4u\u00dferungen des Klarna-CEOs spiegeln die wachsende Besorgnis \u00fcber das Potenzial der KI wider, den Arbeitsmarkt massiv zu ver\u00e4ndern.\u00a0<\/span><\/p>\n

A <\/span>aktueller Bericht<\/span><\/a> des Institute for Public Policy Research warnte, dass in einem \"Worst-Case-Szenario\" allein im Vereinigten K\u00f6nigreich bis zu 8 Millionen Arbeitspl\u00e4tze durch die KI-Automatisierung verloren gehen k\u00f6nnten.\u00a0<\/span><\/p>\n

Der Bericht unterstreicht die Notwendigkeit proaktiver politischer Ma\u00dfnahmen zur Bew\u00e4ltigung dieses \u00dcbergangs und zur Gew\u00e4hrleistung einer gerechten Verteilung der wirtschaftlichen Vorteile der KI.<\/span><\/p>\n

Klarna ist mit seinem KI-getriebenen Streben nach Effizienz nicht allein. Die Sprachlern-App Duolingo machte k\u00fcrzlich Schlagzeilen, weil sie <\/span>Entlassung von menschlichen \u00dcbersetzern<\/span><\/a> zugunsten von KI-Alternativen, was zu Kritik in den sozialen Medien f\u00fchrte. <\/span><\/p>\n

Andere Berichte<\/a> haben festgestellt, dass Kundendienstmitarbeiter zu den am st\u00e4rksten von der Ersetzung von Arbeitspl\u00e4tzen durch KI bedrohten Personen geh\u00f6ren.\u00a0<\/span><\/p>\n

Da immer mehr Unternehmen KI in ihre Arbeitsabl\u00e4ufe integrieren, wird die Herausforderung darin bestehen, ein Gleichgewicht zwischen der Nutzung des Potenzials der Technologie und der Abmilderung ihrer st\u00f6renden Auswirkungen auf die Arbeitnehmer zu finden.<\/span><\/p>\n

F\u00fcr Klarna ist der Weg nach vorne klar: KI nutzen, Abl\u00e4ufe rationalisieren und sich als schlanker, agiler Akteur im Fintech-Bereich positionieren.\u00a0<\/span><\/p>\n

Siemiatkowski: \"Ich bin sehr froh dar\u00fcber, dass sich das auszahlt.\"\u00a0<\/span><\/p>\n

Die Frage, die sich stellt, ist, wie sich die Gesellschaft als Ganzes an die KI-Revolution in der Arbeitswelt anpassen wird, die Klarna und andere eifrig vorantreiben wollen.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Der schwedische Fintech-Gigant Klarna, Pionier des \"Buy Now, Pay Later\"-Ansatzes, hat k\u00fcrzlich angek\u00fcndigt, KI zur Effizienzsteigerung einzusetzen und dabei die Zahl seiner Mitarbeiter um fast 50% zu reduzieren. Sebastian Siemiatkowski, CEO von Klarna, verriet in einem Interview mit der Financial Times, dass das Unternehmen eine \"zielgerichtete\" Belegschaft von etwa 2.000 Mitarbeitern anstrebt - ein drastischer R\u00fcckgang gegen\u00fcber den 5.000 Mitarbeitern, die das Unternehmen auf seinem H\u00f6hepunkt hatte. Dieser Abbau ist bereits im Gange: Klarna hat seine Belegschaft im vergangenen Jahr auf 3.800 Mitarbeiter reduziert, und zwar haupts\u00e4chlich durch Fluktuation und nicht durch Entlassungen. Was ist die treibende Kraft hinter der schlankeren Zukunft von Klarna? Die Masseneinf\u00fchrung von KI<\/p>","protected":false},"author":2,"featured_media":14030,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[626],"class_list":["post-14029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jobs","tag-fintech"],"yoast_head":"\nSwedish fintech company Klarna embraces AI to cut headcount by 50% | DailyAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/de\/2024\/08\/swedish-fintech-company-klarna-embraces-ai-to-cut-headcount-by-50\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swedish fintech company Klarna embraces AI to cut headcount by 50% | DailyAI\" \/>\n<meta property=\"og:description\" content=\"Swedish fintech giant Klarna, which pioneered buy now, pay later, recently announced plans to use AI to boost efficiency, cutting its employee headcount by nearly 50% in the process. Klarna CEO Sebastian Siemiatkowski revealed in an interview with the Financial Times that the company is targeting a “directional” workforce of around 2,000\u00a0 \u2013 a stark drop from the 5,000 employees it had at its peak.\u00a0 This reduction is already underway, with Klarna trimming its staff to 3,800 over the past year, largely through attrition rather than layoffs. What’s the driving force behind Klarna’s leaner future? 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