{"id":10924,"date":"2024-03-24T17:57:14","date_gmt":"2024-03-24T17:57:14","guid":{"rendered":"https:\/\/dailyai.com\/?p=10924"},"modified":"2024-03-26T12:00:49","modified_gmt":"2024-03-26T12:00:49","slug":"openai-ventures-to-hollywood-armed-with-text-to-video-model-sora","status":"publish","type":"post","link":"https:\/\/dailyai.com\/de\/2024\/03\/openai-ventures-to-hollywood-armed-with-text-to-video-model-sora\/","title":{"rendered":"OpenAI wagt sich mit dem Text-to-Video-Modell Sora nach Hollywood"},"content":{"rendered":"<p><b>OpenAI wagt sich mit \"Sora\", seinem beeindruckenden Text-to-Video-Modell, nach Hollywood.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Sora, das noch in diesem Jahr auf den Markt kommen soll, kann aus Textbeschreibungen realistische Videos erzeugen und hat bereits Hollywood-Akteure in seinen Bann gezogen, darunter den Produzenten Tyler Perry, der eine $800 Millionen teure Erweiterung seines <a href=\"https:\/\/dailyai.com\/de\/2024\/02\/tyler-perry-stops-800m-studio-expansion-after-seeing-sora\/\">Atelier Atlanta<\/a> nachdem ich mich aus erster Hand von seinem Potenzial \u00fcberzeugen konnte.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perry war erstaunt: \"Zu h\u00f6ren, dass es all diese Dinge kann, ist eine Sache, aber zu sehen, was es tats\u00e4chlich kann, war atemberaubend.\" Er \u00e4u\u00dferte jedoch auch Bedenken hinsichtlich der Arbeitskr\u00e4fte und betonte die Notwendigkeit, die Kreativwirtschaft zu sch\u00fctzen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">OpenAI beabsichtigt, Sora in Hollywood-Produktionen zu integrieren, ein Plan, der bei den Kreativen auf wenig Gegenliebe st\u00f6\u00dft, da sie bef\u00fcrchten, dass ihre Arbeitspl\u00e4tze in Gefahr sind.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nach Angaben von <\/span><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2024-03-22\/openai-courts-hollywood-in-meetings-with-film-studios-directors?embedded-checkout=true\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Bloomberg<\/span><\/a><span style=\"font-weight: 400;\">sagte OpenAI \u00fcber seine Pl\u00e4ne: \"OpenAI verfolgt eine bewusste Strategie der Zusammenarbeit mit der Industrie durch einen Prozess der schrittweisen Einf\u00fchrung von KI-Fortschritten, um eine sichere Implementierung zu gew\u00e4hrleisten und den Menschen eine Vorstellung davon zu geben, was am Horizont zu erwarten ist. Wir freuen uns auf einen kontinuierlichen Dialog mit K\u00fcnstlern und Kreativen.\"<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mit dem wachsenden Einfluss der KI in der Unterhaltungsindustrie ist ihre F\u00e4higkeit, traditionelle Arbeitsabl\u00e4ufe und Berufsrollen zu ver\u00e4ndern, zu einem intensiv diskutierten Thema geworden.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Die letztj\u00e4hrige <\/span><a href=\"https:\/\/dailyai.com\/de\/2023\/11\/hollywood-actors-strike-ends-with-a-deal-expected-imminently\/\"><span style=\"font-weight: 400;\">Streik der Hollywood-Autoren<\/span><\/a><span style=\"font-weight: 400;\"> hat gezeigt, dass die Menschen nicht bereit sind, sich mit dem Ersatz von Arbeitspl\u00e4tzen durch KI abzufinden.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Diese Streiks haben auch gezeigt, dass die Regisseure vielleicht nicht die gleiche Meinung haben. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sie wollen KI und investieren aktiv in sie. In einer Branche, in der die Gewinnspannen geringer denn je sind, wird alles erforscht, was die Kosten niedrig h\u00e4lt.\u00a0<\/span><\/p>\n<h2>KI fordert Kreativit\u00e4t heraus<\/h2>\n<p><span style=\"font-weight: 400;\">Der Vorsto\u00df von OpenAI nach Hollywood wurde kontrovers aufgenommen. Es ist unklar, wie Sora trainiert wurde, insbesondere nachdem CTO Mira Murati auf die Frage, woher das Unternehmen Soras Daten hat, verwirrt reagierte.\u00a0<\/span><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">OpenAI trifft sich mit Hollywood-Studios und Regisseuren, 2 WOCHEN nachdem ihr CTO Fragen \u00fcber Daten, die sie offensichtlich gestohlen haben, ausgewichen ist.<\/p>\n<p>Un-verdammt-glaublich. <a href=\"https:\/\/t.co\/qbewb5gxoO\">https:\/\/t.co\/qbewb5gxoO<\/a> <a href=\"https:\/\/t.co\/KSgQJdeujp\">pic.twitter.com\/KSgQJdeujp<\/a><\/p>\n<p>- Reid Southen (@Rahll) <a href=\"https:\/\/twitter.com\/Rahll\/status\/1771256260907639074?ref_src=twsrc%5Etfw\">22. M\u00e4rz 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Die Forscher werden Sora zweifellos wie MidJourney untersuchen, um offensichtliche Urheberrechtsverletzungen aufzudecken.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unterdessen beginnt der Arbeitsplatzabbau in der Kreativbranche zu eskalieren. Eine k\u00fcrzlich durchgef\u00fchrte Studie, \"Future Unscripted\", zeigte das potenzielle Ausma\u00df der <\/span><a href=\"https:\/\/dailyai.com\/de\/2024\/02\/artists-under-fire-investigating-the-impact-of-ai-on-creatives\/\"><span style=\"font-weight: 400;\">Arbeitsplatzverluste in der gesamten Unterhaltungsbranche<\/span><\/a><span style=\"font-weight: 400;\">und geht davon aus, dass allein in der Unterhaltungsbranche in den USA 204.000 Arbeitspl\u00e4tze verloren gehen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In der Film-, Fernseh- und Animationsbranche - mit fast 550.000 Besch\u00e4ftigten - werden bis 2026 voraussichtlich 21% Arbeitspl\u00e4tze wegfallen, vor allem aufgrund der Integration generativer KI in Aufgaben wie 3D-Modellierung, Charakterdesign und Stimmerzeugung. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trotz der langsameren Einf\u00fchrung von generativer KI sind die Bereiche Musik und Tonaufnahmen nicht immun, da im gleichen Zeitraum etwa 1.800 Arbeitspl\u00e4tze gef\u00e4hrdet sind.<\/span><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Ich hasse das mit meinem ganzen K\u00f6rper. Warum wirbt OpenAI in Hollywood? Als Schauspielerin in Hollywood empfinde ich das als beunruhigend, unn\u00f6tig und OBNOXIOUS. Bitte glauben Sie nicht jeder Erz\u00e4hlung, die Sie \u00fcber \"KI ist nur ein Werkzeug\" h\u00f6ren. Das Ziel ist ganz klar, alle menschlichen Arbeitskr\u00e4fte zu ersetzen.... <a href=\"https:\/\/t.co\/L1HywmuvjI\">https:\/\/t.co\/L1HywmuvjI<\/a><\/p>\n<p>- Heather-Ashley Boyer (@HeatherAshleyB_) <a href=\"https:\/\/twitter.com\/HeatherAshleyB_\/status\/1771813798766346407?ref_src=twsrc%5Etfw\">24. M\u00e4rz 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Die Gespr\u00e4che \u00fcber Sora spiegeln einen Mikrokosmos der allgemeinen Debatte \u00fcber KI in der Kreativbranche wider - eine Debatte, die von einer Mischung aus Begeisterung f\u00fcr die Zukunft und Besorgnis dar\u00fcber gepr\u00e4gt ist, was beim \u00dcbergang verloren gehen k\u00f6nnte.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Die Herausforderung bleibt: Wie kann man die Leistung von KI wie Sora nutzen, nicht als Ersatz f\u00fcr menschliche Kreativit\u00e4t, sondern als Katalysator f\u00fcr neue Ausdrucksformen, die die Integrit\u00e4t respektieren. Viele halten dies schlicht f\u00fcr unm\u00f6glich.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>OpenAI wagt sich mit \"Sora\", seinem beeindruckenden Text-to-Video-Modell, nach Hollywood.  Sora, das noch in diesem Jahr auf den Markt kommen soll, kann aus Textbeschreibungen realistische Videos erzeugen und hat bereits Hollywood-Akteure in seinen Bann gezogen, darunter den Produzenten Tyler Perry, der eine $800 Millionen teure Erweiterung seines Studios in Atlanta verschoben hat, nachdem er sich aus erster Hand von den M\u00f6glichkeiten der Software \u00fcberzeugen konnte.  Perry war erstaunt: \"Zu h\u00f6ren, dass es all diese Dinge kann, ist eine Sache, aber die M\u00f6glichkeiten tats\u00e4chlich zu sehen, war \u00fcberw\u00e4ltigend.\" Er \u00e4u\u00dferte jedoch auch Bedenken hinsichtlich der Arbeitskr\u00e4fte und betonte die Notwendigkeit, die Kreativwirtschaft zu sch\u00fctzen.  OpenAI beabsichtigt, Sora in Hollywood-Produktionen zu integrieren,<\/p>","protected":false},"author":2,"featured_media":10925,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[93,577],"class_list":["post-10924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-openai","tag-sora"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OpenAI ventures to Hollywood armed with text-to-video model Sora | DailyAI<\/title>\n<meta name=\"description\" content=\"OpenAI is venturing into Hollywood armed with &quot;Sora,\u201d its impressive text-to-video model.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/de\/2024\/03\/openai-ventures-to-hollywood-armed-with-text-to-video-model-sora\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenAI ventures to Hollywood armed with text-to-video model Sora | DailyAI\" \/>\n<meta property=\"og:description\" content=\"OpenAI is venturing into Hollywood armed with &quot;Sora,\u201d its impressive text-to-video model.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailyai.com\/de\/2024\/03\/openai-ventures-to-hollywood-armed-with-text-to-video-model-sora\/\" \/>\n<meta property=\"og:site_name\" content=\"DailyAI\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-24T17:57:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-26T12:00:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailyai.com\/wp-content\/uploads\/2024\/03\/DALL\u00b7E-2024-03-24-17.56.03-A-sophisticated-corporate-meeting-room-at-night-showcasing-a-more-accurate-representation-of-the-OpenAI-logo-on-a-large-futuristic-screen-at-the-fro.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1792\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Sam Jeans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:site\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Jeans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/03\\\/openai-ventures-to-hollywood-armed-with-text-to-video-model-sora\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/03\\\/openai-ventures-to-hollywood-armed-with-text-to-video-model-sora\\\/\"},\"author\":{\"name\":\"Sam Jeans\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/#\\\/schema\\\/person\\\/711e81f945549438e8bbc579efdeb3c9\"},\"headline\":\"OpenAI ventures to Hollywood armed with text-to-video model Sora\",\"datePublished\":\"2024-03-24T17:57:14+00:00\",\"dateModified\":\"2024-03-26T12:00:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/03\\\/openai-ventures-to-hollywood-armed-with-text-to-video-model-sora\\\/\"},\"wordCount\":581,\"publisher\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/03\\\/openai-ventures-to-hollywood-armed-with-text-to-video-model-sora\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dailyai.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/DALL\u00b7E-2024-03-24-17.56.03-A-sophisticated-corporate-meeting-room-at-night-showcasing-a-more-accurate-representation-of-the-OpenAI-logo-on-a-large-futuristic-screen-at-the-fro.webp\",\"keywords\":[\"OpenAI\",\"Sora\"],\"articleSection\":[\"Ethics &amp; 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