{"id":9975,"date":"2024-02-13T16:43:44","date_gmt":"2024-02-13T16:43:44","guid":{"rendered":"https:\/\/dailyai.com\/?p=9975"},"modified":"2024-02-14T14:29:24","modified_gmt":"2024-02-14T14:29:24","slug":"ai-dominates-super-bowl-commercials","status":"publish","type":"post","link":"https:\/\/dailyai.com\/da\/2024\/02\/ai-dominates-super-bowl-commercials\/","title":{"rendered":"AI dominerer Super Bowl-reklamer"},"content":{"rendered":"<p><strong>Super Bowl er den st\u00f8rste tv-begivenhed i USA, og mange af de 100 millioner seere ser hellere reklamerne end kampen. I weekendens reklamer fyldte AI-teknologi meget, og der blev ogs\u00e5 gjort lidt grin med teknologiens ulemper.<\/strong><\/p>\n<p>Med en 30-sekunders reklameplads, der koster alt fra $6 mio. til $7 mio. begynder man at f\u00e5 en id\u00e9 om det potentielle marked, som disse virksomheder ser for AI.<\/p>\n<h2>Google Pixel 8 - Javier i ramme<\/h2>\n<p>Google spillede p\u00e5 vores f\u00f8lelser, da de viste, hvordan AI-funktionerne i deres <a href=\"https:\/\/dailyai.com\/da\/2023\/10\/googles-pixel-8-phones-incorporate-advanced-ai-image-editing-features\/\">Pixel 8 smartphone<\/a> g\u00e5r ud over simpel nyttev\u00e6rdi og kan v\u00e6re livs\u00e6ndrende for nogle mennesker.<\/p>\n<p>Reklamen, der er instrueret af den blinde filminstrukt\u00f8r Adam Morse, viser, hvordan tilg\u00e6ngelighedsfunktionen Guided Frame kan hj\u00e6lpe svagsynede og blinde med at tage billeder ved at give lydbeskrivelser af, hvad s\u00f8geren ser.<\/p>\n<p><iframe loading=\"lazy\" title=\"Javier i ramme | Google Pixel SB reklame 2024\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/wYPTZIFQoDQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Microsoft Copilot<\/h2>\n<p>Microsoft l\u00e6nede sig ind i <a href=\"https:\/\/dailyai.com\/da\/2024\/02\/artists-under-fire-investigating-the-impact-of-ai-on-creatives\/\">AI \u00e6ngster mange kreative<\/a> f\u00f8ler i \u00f8jeblikket og fremh\u00e6vede, hvordan <a href=\"https:\/\/dailyai.com\/da\/2024\/01\/microsofts-newly-launched-copilot-pro-vs-chatgpt-plus\/\">Andenpilot<\/a> kunne hj\u00e6lpe dem med at f\u00e6rdigg\u00f8re deres projekter i stedet for at erstatte dem, indtil videre.<\/p>\n<p>Microsoft tog sig en hel del kunstnerisk frihed, da de viste en bruger, der blot bad Copilot om at \"skrive kode til mit 3D open world-spil ...\" og derefter fik den til at spytte en masse kode ud.<\/p>\n<p>Men de har kun et minut at arbejde med, og det er trods alt en Super Bowl-reklame, s\u00e5 vi b\u00f8r nok lade det passere. Reklamen er god til at give os en forsmag p\u00e5, hvor integrerede AI-v\u00e6rkt\u00f8jer som Copilot vil blive i vores hverdag.<\/p>\n<p><iframe loading=\"lazy\" title=\"Microsoft Game Day-reklame | Copilot: Din daglige AI-ledsager\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/SaCVSUbYpVc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>CrowdStrike - fremtiden<\/h2>\n<p><a href=\"https:\/\/dailyai.com\/da\/2024\/01\/the-uk-national-cyber-security-centre-ncsc-warns-of-ai-cyber-threats\/\">Cyberkriminalitet<\/a> og cybersikkerhed har set AI-v\u00e6rkt\u00f8jer blive brugt af b\u00e5de d\u00e5rlige akt\u00f8rer og de folk, der forsvarer os mod dem. CrowdStrike leverer cloud-baseret beskyttelse til at stoppe brud, ransomware og cyberangreb.<\/p>\n<p>Kampen mellem skurkene og virksomheder som CrowdStrike bliver en AI-drevet udmattelseskrig. Deres reklame oversimplificerer m\u00e5ske nok, hvor godt deres service fungerer, men den er i det mindste underholdende.<\/p>\n<p><iframe loading=\"lazy\" title=\"CrowdStrike | Fremtiden\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/p4OGQQPMiXQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Etsy - Gavefunktion<\/h2>\n<p>Etsys Gift Mode er en funktion, der hj\u00e6lper folk med at finde den perfekte gave p\u00e5 platformen. Den starter med at stille enkle sp\u00f8rgsm\u00e5l om, hvem du handler til, anledningen og deres interesser, og bruger derefter AI til at generere skr\u00e6ddersyede gaveguider baseret p\u00e5 dine svar.<\/p>\n<p>I det transatlantiske venskabs \u00e5nd g\u00f8r Etsys reklame lidt grin med det franske, som er et tidsfordriv, der er en lige s\u00e5 stor del af den amerikanske kultur som Super Bowl.<\/p>\n<p><iframe loading=\"lazy\" title=\"Gave-mode: Etsys reklame for det store spil i 2024\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/cXT8JgdvCHc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Kropspanser - Felt af falskhed<\/h2>\n<p><a href=\"https:\/\/dailyai.com\/da\/2024\/01\/explicit-ai-deep-fake-images-of-taylor-swift-cause-outrage\/\">Taylor Swifts<\/a> tilstedev\u00e6relse ved Super Bowl ville uden tvivl have bragt sp\u00f8rgsm\u00e5let om AI-fakes i skarpere fokus. Body Armor brugte de underlige visuelle artefakter og bizarre billeder, som AI-v\u00e6rkt\u00f8jer nogle gange genererer som svar p\u00e5 vores opfordringer, til at s\u00e6tte en stopper for u\u00e6gtheden.<\/p>\n<p>Pointen i deres reklame er, at alt i deres drinks er \"\u00e6gte\" og ikke kunstigt. Det sjove er, at man skal et par m\u00e5neder tilbage for at bruge en AI-billed- eller videogenerator, der laver disse underlige billeder og klodsede tekster. Gr\u00e6nsen mellem \u00e6gte og autentisk forsvinder hurtigt.<\/p>\n<p><iframe loading=\"lazy\" title=\"Felt af falskhed\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/BdLNdYe4pRQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Despicable Me 4<\/h2>\n<p>Den fjerde del af Despicable Me kommer p\u00e5 det store l\u00e6rred den 3. juli. Den fulde trailer ser ikke ud til at have noget med AI at g\u00f8re, men de har alligevel arbejdet AI ind i en reklame for filmen.<\/p>\n<p>Ligesom Body Armor brugte de AI-billeder af h\u00e6nder med ekstra fingre eller trebenede mennesker til at g\u00f8re grin med, \"hvor d\u00e5rlig AI er\" til at skabe kunst. Man m\u00e5 undre sig over, hvor meget af den faktiske film, der blev lavet ved hj\u00e6lp af AI-genereret kunst, manuskripter eller <a href=\"https:\/\/dailyai.com\/da\/2024\/01\/sag-aftra-called-out-for-approving-ai-voices-for-video-games\/\">Stemme-kloner<\/a>.<\/p>\n<p>I betragtning af <a href=\"https:\/\/dailyai.com\/da\/2023\/11\/hollywood-actors-strike-ends-with-a-deal-expected-imminently\/\">SAG-AFTRA-skuespillere og manuskriptforfattere strejker<\/a> stadig er i frisk erindring, har det m\u00e5ske ramt lidt for t\u00e6t p\u00e5.<\/p>\n<p><iframe loading=\"lazy\" title=\"Despicable Me 4 - Minion Intelligence (Big Game Spot)\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/SJa1oSgs8Gw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>De AI-rige reklamer under det st\u00f8rste spektakel p\u00e5 amerikansk tv var sandsynligvis en n\u00f8jagtig afspejling af den tids\u00e5nd, teknologien har inspireret til. Folk er nysgerrige, inspirerede, bange og m\u00e5ske endda afvisende over for AI.<\/p>\n<p>N\u00e6ste \u00e5rs reklamer vil m\u00e5ske v\u00e6re mindre fokuserede p\u00e5 nyheden i selve teknologien, men de vil n\u00e6sten helt sikkert indeholde meget mere AI-genereret indhold.<\/p>","protected":false},"excerpt":{"rendered":"<p>Super Bowl er den st\u00f8rste tv-begivenhed i USA, og mange af de 100 millioner seere ser hellere reklamerne end kampen. I weekendens reklamer fyldte AI-teknologi meget, og der blev ogs\u00e5 gjort lidt grin med teknologiens ulemper. Med en reklameplads p\u00e5 30 sekunder, der koster alt fra $6m til $7m, begynder man at f\u00e5 en id\u00e9 om det potentielle marked, som disse virksomheder ser for AI. Google Pixel 8 - Javier in frame Google spillede p\u00e5 vores f\u00f8lelser, da de viste, hvordan AI-funktionerne i deres Pixel 8-smartphone g\u00e5r ud over simpel nyttev\u00e6rdi.<\/p>","protected":false},"author":6,"featured_media":9979,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[107],"class_list":["post-9975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-generative-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI dominates Super Bowl commercials | DailyAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/da\/2024\/02\/ai-dominates-super-bowl-commercials\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI dominates Super Bowl commercials | DailyAI\" \/>\n<meta property=\"og:description\" content=\"The Super Bowl is the biggest televised event in the USA with many of the 100 million viewers tuning in for the ads rather than the game. This weekend\u2019s ads saw AI tech feature heavily as well as some lighthearted fun poked at the tech\u2019s drawbacks. With a 30-second advertising slot costing anywhere from $6m to $7m, you begin to get an idea of the potential market these companies see for AI. Google Pixel 8 &#8211; Javier in frame Google played on our emotions when it showed how the AI features in its Pixel 8 smartphone go beyond simple utility\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailyai.com\/da\/2024\/02\/ai-dominates-super-bowl-commercials\/\" \/>\n<meta property=\"og:site_name\" content=\"DailyAI\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-13T16:43:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-14T14:29:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailyai.com\/wp-content\/uploads\/2024\/02\/Super-Bowl.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eugene van der Watt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DailyAIOfficial\" \/>\n<meta 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