{"id":9776,"date":"2024-02-06T13:21:05","date_gmt":"2024-02-06T13:21:05","guid":{"rendered":"https:\/\/dailyai.com\/?p=9776"},"modified":"2024-02-06T13:26:16","modified_gmt":"2024-02-06T13:26:16","slug":"meta-ups-the-ante-in-tackling-ai-deep-fake-content","status":"publish","type":"post","link":"https:\/\/dailyai.com\/da\/2024\/02\/meta-ups-the-ante-in-tackling-ai-deep-fake-content\/","title":{"rendered":"Meta \u00f8ger indsatsen i kampen mod AI-dybt falsk indhold"},"content":{"rendered":"<p><b>Meta har annonceret nye initiativer for at \u00f8ge gennemsigtigheden omkring AI-genereret indhold p\u00e5 sine platforme.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">At skrive i en <\/span><a href=\"https:\/\/about.fb.com\/news\/2024\/02\/labeling-ai-generated-images-on-facebook-instagram-and-threads\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">blogindl\u00e6g<\/span><\/a><span style=\"font-weight: 400;\">Nick Clegg, Metas pr\u00e6sident for globale anliggender, understregede virksomhedens forpligtelse til at m\u00e6rke AI-genererede billeder for at hj\u00e6lpe brugerne med at skelne mellem menneskeskabt og syntetisk indhold.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clegg sagde: \"Efterh\u00e5nden som forskellen mellem menneskeligt og syntetisk indhold udviskes, vil folk gerne vide, hvor gr\u00e6nsen g\u00e5r.\" Han tilf\u00f8jede desuden, at Meta har \"arbejdet med industripartnere for at tilpasse sig f\u00e6lles tekniske standarder, der signalerer, hvorn\u00e5r et stykke indhold er blevet skabt ved hj\u00e6lp af AI.\"<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meta anerkender den stigende udbredelse af fotorealistisk AI-genereret indhold, der nu er kendt som deep fakes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Taylor Swift var det seneste h\u00f8jt profilerede offer for eksplicit <a href=\"https:\/\/dailyai.com\/da\/2024\/01\/the-industry-and-public-reacts-to-taylor-swift-deep-fake-incident\/\">AI-genererede billeder uden samtykke<\/a>som brugerne sporede tilbage til en \"udfordring\" p\u00e5 4Chan.<\/span><\/p>\n<p>Et svindelnummer orkestreret af video deep fakes skaffede en multinational virksomhed $25,6 millioner i mandags.<\/p>\n<p><span style=\"font-weight: 400;\">Ansvaret for at forhindre, at disse billeder spredes, ligger helt klart hos sociale medier som X og Meta.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meta har m\u00e6rket fotorealistiske billeder, der er skabt ved hj\u00e6lp af sin egen Meta AI-funktion, som \"Imagined with AI\" og planl\u00e6gger at udvide denne praksis til indhold genereret af andre virksomheders v\u00e6rkt\u00f8jer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Virksomheden siger, at den er ved at udvikle v\u00e6rkt\u00f8jer, der kan identificere usynlige mark\u00f8rer og metadata indlejret i AI-genererede billeder, s\u00e5 den kan m\u00e6rke indhold fra et bredt spektrum af kilder, herunder Google, OpenAI, Microsoft, Adobe, Midjourney og Shutterstock.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meta er nu klar til at anvende disse etiketter p\u00e5 alle underst\u00f8ttede sprog p\u00e5 sine platforme.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clegg fremh\u00e6vede ogs\u00e5 behovet for samarbejde p\u00e5 tv\u00e6rs af teknologibranchen og skrev: \"Da AI-genereret indhold dukker op p\u00e5 hele internettet, har vi arbejdet sammen med andre virksomheder i vores branche om at udvikle f\u00e6lles standarder for at identificere det gennem fora som Partnership on AI (PAI). De usynlige mark\u00f8rer, vi bruger til Meta AI-billeder - IPTC-metadata og usynlige vandm\u00e6rker - er i overensstemmelse med PAI's bedste praksis.\"<\/span><\/p>\n<p><span style=\"font-weight: 400;\">P\u00e5 trods af den bedste indsats og fremskridt med at sl\u00e5 ned p\u00e5 deep fakes, p\u00e5pegede Clegg, at det stadig er en udfordring at opdage AI-genereret lyd og video p\u00e5 grund af manglen p\u00e5 sammenlignelige signaler.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Men selv n\u00e5r det drejer sig om falske billeder, kan de f\u00e5 millioner af visninger, f\u00f8r de bliver fjernet - som vi s\u00e5 det i den seneste Taylor Swift-h\u00e6ndelse. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Andre h\u00e6ndelser, som kommentatoren Ben Shapiro, der delte en <a href=\"https:\/\/dailyai.com\/da\/2023\/11\/deep-fakes-surrounding-the-israel-palestine-conflict-intensify\/\">sandsynligt AI-genereret billede af en d\u00f8d baby<\/a> fra Israel-Pal\u00e6stina-konflikten, fik ogs\u00e5 enorm opm\u00e6rksomhed verden over, f\u00f8r den blev im\u00f8deg\u00e5et.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Som en midlertidig foranstaltning vil Meta introducere en funktion, der giver brugerne mulighed for at oplyse, n\u00e5r de deler AI-genereret video eller lyd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Men hvem vil bruge det, hvis de poster indhold, der er designet til at skabe kontrovers?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ud over m\u00e6rkning unders\u00f8ger Meta forskellige teknologier for at forbedre sin evne til at opdage AI-genereret indhold, selv i mangel af usynlige mark\u00f8rer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dette omfatter forskning i usynlig vandm\u00e6rkningsteknologi, som f.eks. <\/span><a href=\"https:\/\/ai.meta.com\/blog\/stable-signature-watermarking-generative-ai\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Stabil signatur<\/span><\/a><span style=\"font-weight: 400;\"> udviklet af Metas AI-forskningslaboratorium, FAIR, som integrerer vandm\u00e6rkning direkte i billedgenereringsprocessen.<\/span><\/p>\n<h2>Valget n\u00e6rmer sig, og deep fakes intensiveres<\/h2>\n<p>Vi har v\u00e6ret vidne til <a href=\"https:\/\/dailyai.com\/da\/2024\/01\/can-we-trust-what-we-see-ai-deep-fakes-threaten-political-discourse\/\">talrige tilf\u00e6lde af politisk misinformation<\/a> kanaliseret gennem dybe forfalskninger.<\/p>\n<p><span style=\"font-weight: 400;\">Google, Meta, YouTube, X og andre \u00f8ger indsatsen for at tackle deep fakes forud for kommende valg, herunder i USA og Storbritannien (h\u00f8jst sandsynligt).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Efterh\u00e5nden som AI-genereret indhold bliver mere sofistikeret og udbredt, vokser behovet for \u00e5rv\u00e5genhed og innovation inden for indholdsgodkendelse og gennemsigtighed. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Er der en endelig l\u00f8sning i sigte? Det ser ikke ud til det.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Meta har annonceret nye initiativer for at forbedre gennemsigtigheden omkring AI-genereret indhold p\u00e5 sine platforme. I et blogindl\u00e6g understregede Nick Clegg, Metas pr\u00e6sident for globale anliggender, virksomhedens forpligtelse til at m\u00e6rke AI-genererede billeder for at hj\u00e6lpe brugerne med at skelne mellem menneskeskabt og syntetisk indhold.  Clegg sagde: \"Efterh\u00e5nden som forskellen mellem menneskeligt og syntetisk indhold bliver sl\u00f8ret, vil folk gerne vide, hvor gr\u00e6nsen g\u00e5r.\" Han tilf\u00f8jede desuden, at Meta har \"arbejdet med industripartnere for at tilpasse sig f\u00e6lles tekniske standarder, der signalerer, hvorn\u00e5r et stykke indhold er blevet skabt ved hj\u00e6lp af AI.\" Meta anerkender den stigende udbredelse af fotorealistisk<\/p>","protected":false},"author":2,"featured_media":6049,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[94,131],"class_list":["post-9776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-deep-fakes","tag-meta"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meta ups the ante in tackling AI deep fake content | 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