{"id":6710,"date":"2023-10-23T18:56:15","date_gmt":"2023-10-23T18:56:15","guid":{"rendered":"https:\/\/dailyai.com\/?p=6710"},"modified":"2023-10-23T20:06:35","modified_gmt":"2023-10-23T20:06:35","slug":"apple-increases-investment-in-generative-ai-to-1-billion-yearly","status":"publish","type":"post","link":"https:\/\/dailyai.com\/da\/2023\/10\/apple-increases-investment-in-generative-ai-to-1-billion-yearly\/","title":{"rendered":"Apple \u00f8ger investeringen i generativ AI til $1 milliard om \u00e5ret"},"content":{"rendered":"

Apple bruger op til $1 mia. kr. om \u00e5ret p\u00e5 at udvikle generative AI-produkter.\u00a0<\/b><\/p>\n

I april sagde Apples CEO Tim Cook <\/span>sagde generativ AI<\/span><\/a> var \"meget interessant\", men Apple ville v\u00e6re \"velovervejet og eftert\u00e6nksom\" i sin tilgang. Er den tilgang nu p\u00e5 vej?<\/span><\/p>\n

Denne eskalerende \u00f8konomiske forpligtelse, som oprindeligt blev rapporteret af Bloomberg, tyder p\u00e5, at Apple intensiverer sin AI-indsats, is\u00e6r for at forbedre Siri, Messages og Apple Music. <\/span><\/p>\n

Apple har ikke gjort et stort nummer ud af AI generelt, selvom den <\/span>nyeste iPhones<\/span><\/a> indeholdt et udvalg af innovative funktioner, der delvist blev underst\u00f8ttet af maskinl\u00e6ring.\u00a0<\/span><\/p>\n

Virksomheden befinder sig nu i en indhentningssituation, hvor den skal reagere p\u00e5 fremskridt og produktlanceringer fra f\u00f8rende konkurrenter p\u00e5 AI-omr\u00e5det, herunder Google, Microsoft og Amazon.\u00a0<\/span><\/p>\n

I mods\u00e6tning til disse tech-giganter har Apple endnu ikke afsl\u00f8ret et generativt AI-produkt, der kan sammenlignes med OpenAI's ChatGPT eller Google Bard. Har de brug for et? <\/span><\/p>\n

M\u00e5ske ikke lige nu, men generative AI-v\u00e6rkt\u00f8jer kan blive afg\u00f8rende for markedsf\u00f8ringen af nye mobile enheder, is\u00e6r fordi Google ikke har v\u00e6ret bleg for at frigive <\/span>AI-v\u00e6rkt\u00f8jer til Pixel 8-telefonerne<\/span><\/a>.\u00a0<\/span><\/p>\n

Apple har gjort fremskridt inden for AI i de seneste m\u00e5neder og udviklet sin egen store sprogmodel (LLM) ved navn Ajax og et rygte om et internt chatbot-projekt med k\u00e6lenavnet Apple GPT. Men disse innovationer forbliver for det meste hemmelige.\u00a0<\/span><\/p>\n

Fremadrettet ser Apple en fremtid, hvor AI spiller en central rolle i Siri, Beskeder og Apple Music. I forbindelse med Apple Music er det virksomhedens m\u00e5l at bruge AI til automatisk at generere spillelister i stil med Spotifys samarbejde med OpenAI. Desuden unders\u00f8ger Apple potentialet i AI til at hj\u00e6lpe app-udviklere i Xcode.<\/span><\/p>\n

John Giannandrea og Craig Federighi, Apples vicedirekt\u00f8rer for AI og softwareudvikling, st\u00e5r i spidsen for Apples AI-projekter, og Eddy Cue, chef for services, spiller ogs\u00e5 en afg\u00f8rende rolle.\u00a0<\/span><\/p>\n

Giannandreas team fokuserer p\u00e5 at forbedre Siri for at skabe en smartere og mere dialogbaseret version, der kan holde trit med Alexa.<\/span><\/p>\n

Federighis gruppe integrerer AI i den n\u00e6ste iOS-version og forbedrer Siri og Messages-appens evne til at forst\u00e5 og fuldf\u00f8re foresp\u00f8rgsler og s\u00e6tninger.\u00a0<\/span><\/p>\n

Cues team udforsker AI-applikationer i apps som Apple Music til funktioner som f.eks. automatisk genererede playlister.<\/span><\/p>\n

Apple er angiveligt ogs\u00e5 ved at beslutte, om generativ AI skal implementeres udelukkende p\u00e5 enheden, via skyen eller en kombination af begge dele.\u00a0<\/span><\/p>\n

En tilgang p\u00e5 enheden ville give hurtigere svar og bedre privatliv, men en cloud-baseret ops\u00e6tning kunne h\u00e5ndtere mere avancerede operationer. <\/span><\/p>\n

I<\/span>n relaterede nyheder, Forskere byggede en ny form for transistor<\/a> der kan h\u00e5ndtere lokale maskinl\u00e6ringsopgaver p\u00e5 enheden. IBM's nordpol<\/a> fors\u00f8ger ogs\u00e5 at muligg\u00f8re maskinl\u00e6ring i b\u00e6rbare enheder, hvilket reducerer behovet for at sende data til skyen til ekstern behandling.\u00a0<\/span><\/p>\n

Det ser ud til, at Apple endelig m\u00e6rker presset, n\u00e5r generativ AI finder vej til b\u00e6rbare enheder, hvilket er noget, de ikke vil have, at deres kunder skal g\u00e5 glip af.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Apple kanaliserer s\u00e5 meget som $1 milliard \u00e5rligt til udvikling af generative AI-produkter. I april sagde Apples CEO Tim Cook, at generativ AI var \"meget interessant\", men at Apple ville v\u00e6re \"velovervejet og eftert\u00e6nksom\" i sin tilgang. Er den tilgang nu p\u00e5 vej? Det stigende \u00f8konomiske engagement, som Bloomberg oprindeligt rapporterede om, tyder p\u00e5, at Apple intensiverer sin AI-indsats, is\u00e6r for at forbedre Siri, Messages og Apple Music. Apple har ikke gjort meget ud af AI generelt, selv om de seneste iPhones indeholdt et udvalg af innovative funktioner, der delvist blev underst\u00f8ttet af maskinl\u00e6ring. Virksomheden befinder sig nu i indhentningstilstand og reagerer p\u00e5 fremskridtene<\/p>","protected":false},"author":2,"featured_media":6711,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[126,107],"class_list":["post-6710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-apple","tag-generative-ai"],"yoast_head":"\nApple increases investment in generative AI to $1 billion yearly | DailyAI<\/title>\n<meta name=\"description\" content=\"Apple is allegedly channeling as much as $1 billion annually into developing generative AI products.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/da\/2023\/10\/apple-increases-investment-in-generative-ai-to-1-billion-yearly\/\" \/>\n<meta property=\"og:locale\" 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