{"id":6111,"date":"2023-10-04T19:54:35","date_gmt":"2023-10-04T19:54:35","guid":{"rendered":"https:\/\/dailyai.com\/?p=6111"},"modified":"2023-10-04T21:08:44","modified_gmt":"2023-10-04T21:08:44","slug":"meta-launches-ai-tools-for-creating-generative-ai-ads","status":"publish","type":"post","link":"https:\/\/dailyai.com\/da\/2023\/10\/meta-launches-ai-tools-for-creating-generative-ai-ads\/","title":{"rendered":"Meta lancerer AI-v\u00e6rkt\u00f8jer til at skabe generative AI-annoncer"},"content":{"rendered":"

Meta afsl\u00f8rede en r\u00e6kke generative AI-v\u00e6rkt\u00f8jer til at skabe reklamer med det form\u00e5l at str\u00f8mline reklameprocessen for marketingfolk p\u00e5 sine platforme.\u00a0<\/b><\/p>\n

Disse v\u00e6rkt\u00f8jer, som tidligere er blevet testet i Meta's AI Sandbox siden introduktionen i maj, vil blive gjort tilg\u00e6ngelige for et stigende antal annonc\u00f8rer i l\u00f8bet af det kommende \u00e5r.<\/span><\/p>\n

P\u00e5 et pressem\u00f8de for nylig sagde Matt Steiner, Metas VP for indt\u00e6gtsgenerering: \"Der er en enorm v\u00e6rdi i at kunne eksperimentere med generative AI-v\u00e6rkt\u00f8jer og have mulighed for at give feedback og forbedre v\u00e6rkt\u00f8jerne, is\u00e6r i de tidlige faser af produktudviklingen.\"<\/span><\/p>\n

Metas annoncev\u00e6rkt\u00f8jer<\/span><\/h2>\n

Den f\u00f8rste trio af AI-v\u00e6rkt\u00f8jer, der er klar til brug, er<\/span><\/p>\n

    \n
  1. Variation i teksten<\/b>: Dette v\u00e6rkt\u00f8j genererer automatisk flere udgaver af annoncetekster, der er skr\u00e6ddersyet til forskellige m\u00e5lgrupper.<\/span><\/li>\n
  2. Generering af billeder<\/b>: Giver brugerne mulighed for automatisk at oprette flere baggrundsbilleder, der passer til forskellige produkter baseret p\u00e5 tekstsignaler.<\/span><\/li>\n
  3. Besk\u00e6ring af billeder<\/b>: Dette v\u00e6rkt\u00f8j er designet til automatisk at finjustere st\u00f8rrelsesforholdet for kreative ressourcer og sikre, at den visuelle repr\u00e6sentation forbliver konsistent p\u00e5 tv\u00e6rs af forskellige formater, hvad enten det er Reels-annoncer, feed-annoncer eller Stories.<\/span><\/li>\n<\/ol>\n

    Steiner forklarede, at disse AI-modeller f\u00e5r tr\u00e6ning fra mange kilder, lige fra annoncedata p\u00e5 Metas platforme til data fra partnere, leverand\u00f8rer, tredjeparter og endda nogle offentlige databaser.<\/span><\/p>\n

    Generativ AI vil angiveligt spare kreative teams og medieteams for en masse tid p\u00e5 at bygge annoncer fra bunden. I stedet for at bruge timer p\u00e5 gentagne opgaver som at generere adskillige versioner af det samme kreative indhold eller budskab, siger Meta, at teams kan fokusere p\u00e5 mere overordnede strategiske m\u00e5l.<\/span><\/p>\n

    En unders\u00f8gelse foretaget af Meta blandt annonc\u00f8rer, der testede disse v\u00e6rkt\u00f8jer i AI Sandbox, anslog, at generativ AI kunne spare dem for over fem timer hver uge, <\/span>if\u00f8lge TechCrunch<\/span><\/a>.<\/span><\/p>\n

    \"Vi tror p\u00e5 en verden, hvor AI frig\u00f8r markedsf\u00f8rernes potentiale til at udf\u00f8re mere af det kreative, strategiske arbejde, der virkelig driver deres forretning fremad\", siger Alvin Bowles, VP for Metas globale forretningsgruppe.<\/span><\/p>\n

    Meta anerkender behovet for yderligere forbedringer for at sikre, at AI-outputtet matcher hver enkelt annonc\u00f8rs vision.<\/span><\/p>\n

    Meta er yderligere optimistisk med hensyn til fremtiden og antyder udviklingen af yderligere lignende AI-funktioner, herunder innovative m\u00e5der at generere annoncetekster og baggrunde med specifikke temaer.\u00a0<\/span><\/p>\n

    Virksomheden har ogs\u00e5 til hensigt at integrere AI-funktioner til forretningsbeskeder p\u00e5 platforme som WhatsApp og Messenger.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

    Meta afsl\u00f8rede en r\u00e6kke generative AI-v\u00e6rkt\u00f8jer til at skabe reklamer med det form\u00e5l at str\u00f8mline reklameprocessen for marketingfolk p\u00e5 sine platforme. Disse v\u00e6rkt\u00f8jer, der tidligere er testet i Metas AI Sandbox siden introduktionen i maj, vil blive gjort tilg\u00e6ngelige for et stigende antal annonc\u00f8rer i l\u00f8bet af det kommende \u00e5r. P\u00e5 et pressem\u00f8de for nylig sagde Matt Steiner, Metas VP for indt\u00e6gtsgenerering: \"Der er en enorm v\u00e6rdi i at kunne eksperimentere med generative AI-v\u00e6rkt\u00f8jer og have mulighed for at give feedback og forbedre v\u00e6rkt\u00f8jerne, is\u00e6r i de tidlige faser af produktudviklingen.\" Metas annoncev\u00e6rkt\u00f8jer Den indledende trio af AI<\/p>","protected":false},"author":2,"featured_media":6112,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[107,131],"class_list":["post-6111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product","tag-generative-ai","tag-meta"],"yoast_head":"\nMeta launches AI tools for creating generative AI ads | DailyAI<\/title>\n<meta name=\"description\" content=\"Meta unveiled a batch of generative AI tools for creating adverts, aiming to streamline the advertising process for marketers 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