{"id":5418,"date":"2023-09-13T16:07:42","date_gmt":"2023-09-13T16:07:42","guid":{"rendered":"https:\/\/dailyai.com\/?p=5418"},"modified":"2023-09-13T19:36:58","modified_gmt":"2023-09-13T19:36:58","slug":"coca-cola-unveils-y3000-the-first-soda-flavor-co-created-by-ai","status":"publish","type":"post","link":"https:\/\/dailyai.com\/da\/2023\/09\/coca-cola-unveils-y3000-the-first-soda-flavor-co-created-by-ai\/","title":{"rendered":"Coca-Cola afsl\u00f8rer \"Y3000\", den f\u00f8rste sodavandssmag skabt af AI"},"content":{"rendered":"<p><b>Coca-Cola har lanceret Coca-Cola Y3000 Zero Sugar, en sodavand i begr\u00e6nset oplag, som er skabt i samarbejde med AI.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Drikken blev lanceret tidligere p\u00e5 m\u00e5neden og har til form\u00e5l at give forbrugerne en \"smag af fremtiden\", if\u00f8lge en erkl\u00e6ring fra virksomheden.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For at skabe Y3000 siger Coca-Cola, at de brugte input fra fans over hele verden til at guide dem i udformningen af smagen og derefter brugte AI til at forfine smagsprofilerne og designe drikkens ydre emballage - inklusive logo og tekstskrift.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Oana Vlad, Colas seniordirekt\u00f8r for global strategi, sagde i en <a href=\"https:\/\/www.coca-colacompany.com\/media-center\/coca-cola-creations-imagines-year-3000-futuristic-flavor-ai-powered-experience\">pressemeddelelse<\/a>\"Vi h\u00e5ber, at Coca-Cola stadig vil v\u00e6re lige s\u00e5 relevant og forfriskende i \u00e5r 3000, som den er i dag, s\u00e5 vi udfordrede os selv til at udforske konceptet om, hvordan en cola fra fremtiden kunne smage - og hvilken slags oplevelser ville en cola fra fremtiden \u00e5bne op for?\"\u00a0<\/span><\/p>\n<figure id=\"attachment_5419\" aria-describedby=\"caption-attachment-5419\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5419 size-large\" src=\"https:\/\/dailyai.com\/wp-content\/uploads\/2023\/09\/y3000-1024x866.png\" alt=\"coca cola y3000\" width=\"1024\" height=\"866\" srcset=\"https:\/\/dailyai.com\/wp-content\/uploads\/2023\/09\/y3000-1024x866.png 1024w, https:\/\/dailyai.com\/wp-content\/uploads\/2023\/09\/y3000-300x254.png 300w, https:\/\/dailyai.com\/wp-content\/uploads\/2023\/09\/y3000-768x649.png 768w, https:\/\/dailyai.com\/wp-content\/uploads\/2023\/09\/y3000-370x313.png 370w, https:\/\/dailyai.com\/wp-content\/uploads\/2023\/09\/y3000-800x676.png 800w, https:\/\/dailyai.com\/wp-content\/uploads\/2023\/09\/y3000-20x17.png 20w, https:\/\/dailyai.com\/wp-content\/uploads\/2023\/09\/y3000-740x626.png 740w, https:\/\/dailyai.com\/wp-content\/uploads\/2023\/09\/y3000-57x48.png 57w, https:\/\/dailyai.com\/wp-content\/uploads\/2023\/09\/y3000.png 1249w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-5419\" class=\"wp-caption-text\">Coca-Cola Y3000. Kilde: <a href=\"https:\/\/adage.com\/article\/marketing-news-strategy\/coca-cola-has-new-y3000-zero-sugar-ai-inspired-drink\/2515431\">Ordsprog<\/a>.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Hun tilf\u00f8jede: \"Brandplatformen 'Real Magic' fejrer uventede forbindelser, der g\u00f8r det almindelige ekstraordin\u00e6rt, s\u00e5 vi har med vilje bragt menneskelig intelligens og AI sammen i et opl\u00f8ftende udtryk for, hvad Coca-Cola tror, morgendagen vil bringe.\"<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Selv om dette sandsynligvis er den f\u00f8rste AI-udviklede kommercielt producerede sodavandssmag, har der v\u00e6ret mange fors\u00f8g p\u00e5 at skabe mad- og drikkeopskrifter med AI.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I 2016 blev en virksomhed ved navn IntelligentX <\/span><a href=\"https:\/\/www.wired.co.uk\/article\/beer-brewed-by-ai-intelligentx\"><span style=\"font-weight: 400;\">skabte en \u00f8lsmag<\/span><\/a><span style=\"font-weight: 400;\"> ved hj\u00e6lp af en nu primitiv Facebook AI-chatbot.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">AI-design og -udvikling<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Hver d\u00e5se Y3000 har en QR-kode, som, n\u00e5r den scannes, giver kunderne mulighed for at kigge ind i \u00e5r 3000 via Coca-Cola Creations Hub.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Der kan forbrugerne \u00e6ndre deres fotos ved hj\u00e6lp af det tilpassede Y3000 AI Cam, der drives af Stable Diffusion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stable Diffusion er en AI-billedgenerator, der er blevet <\/span><a href=\"https:\/\/dailyai.com\/da\/2023\/08\/inside-the-battle-between-artists-and-ai-image-generators\/\"><span style=\"font-weight: 400;\">Overv\u00e6ldet af retssager<\/span><\/a><span style=\"font-weight: 400;\"> med p\u00e5stand om forskellige kr\u00e6nkelser af ophavsretten, de fleste <\/span><a href=\"https:\/\/dailyai.com\/da\/2023\/08\/stability-ai-under-pressure-as-senior-staff-leave\/\"><span style=\"font-weight: 400;\">is\u00e6r fra Getty Images<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y3000-kameraet anvender filtre i pop-art vaporwave-stil p\u00e5 billeder og kan ogs\u00e5 findes som Instagram-filter.\u00a0<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CxGCZEsNzZb\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Se dette opslag p\u00e5 Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/CxGCZEsNzZb\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Et opslag delt af Coca-Cola (@cocacola)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Coca-Cola har ofte fors\u00f8gt at integrere avanceret teknologi i sin branding.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\"Efter at have l\u00e6net os op ad Augmented Reality sidste \u00e5r omfavner vi kraften i AI og forts\u00e6tter med at opbygge vores virksomheds kapacitet p\u00e5 dette sp\u00e6ndende omr\u00e5de. Coca-Cola Creations har skabt nye veje til at uddybe vores engagement med eksisterende fans og dem, der m\u00e5ske ikke har overvejet brandet f\u00f8r,\" sagde Vlad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Coca-Cola har ogs\u00e5 hentet brancheeksperter ind til at lede sine AI-satsninger. De ansatte for nylig Pratik Thakar som global leder af generativ AI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thakar <\/span><a href=\"https:\/\/www.forbes.com\/sites\/bernardmarr\/2023\/09\/08\/the-amazing-ways-coca-cola-uses-generative-ai-in-art-and-advertising\/\"><span style=\"font-weight: 400;\">sagde, at AI kunne<\/span><\/a><span style=\"font-weight: 400;\"> fungere som en bro mellem menneskelig kreativitet og brandidentitet: \"Coca-Cola har altid bygget bro over kl\u00f8ften ... hvordan g\u00f8r vi det mere tilg\u00e6ngeligt ... mere velsmagende og noget, der er nyttigt for alle?\"<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Med Y3000 Zero Sugar har Coca-Cola illustreret, hvordan AI gennemsyrer produktudvikling og markedsf\u00f8ring.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Drikken er tilg\u00e6ngelig i en begr\u00e6nset periode p\u00e5 udvalgte markeder, herunder USA, Canada, Kina, Europa og Afrika. Der vil ogs\u00e5 v\u00e6re en \"Original Taste\"-version af drikken.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Coca-Cola har lanceret Coca-Cola Y3000 Zero Sugar, en sodavand i begr\u00e6nset oplag, der er skabt i samarbejde med AI.  Drikken blev lanceret tidligere p\u00e5 m\u00e5neden og har til form\u00e5l at give forbrugerne en \"smag af fremtiden\", if\u00f8lge en erkl\u00e6ring fra virksomheden.  For at skabe Y3000 siger Coca-Cola, at de brugte input fra fans over hele verden til at guide dem i udformningen af smagen og derefter brugte AI til at forfine smagsprofilerne og designe drikkens ydre emballage - inklusive logo og tekstskript.  Oana Vlad, Coke's senior director of global strategy, udtaler i en pressemeddelelse: \"Vi h\u00e5ber, at Coca-Cola stadig vil v\u00e6re lige s\u00e5 relevant og forfriskende i fremtiden.<\/p>","protected":false},"author":2,"featured_media":5420,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[373,233,174],"class_list":["post-5418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-coca-cola","tag-image-generator","tag-stable-diffusion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coca-Cola unveils &quot;Y3000,&quot; the first soda flavor co-created by AI | DailyAI<\/title>\n<meta name=\"description\" content=\"Coca-Cola is pushing the boundaries of AI-driven marketing and product development with the recent launch of Coca\u2011Cola Y3000 Zero Sugar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/da\/2023\/09\/coca-cola-unveils-y3000-the-first-soda-flavor-co-created-by-ai\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coca-Cola unveils &quot;Y3000,&quot; 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