{"id":3548,"date":"2023-08-03T10:02:25","date_gmt":"2023-08-03T10:02:25","guid":{"rendered":"https:\/\/dailyai.com\/?p=3548"},"modified":"2023-08-03T11:03:38","modified_gmt":"2023-08-03T11:03:38","slug":"can-ai-help-big-tech-outgrow-its-shell","status":"publish","type":"post","link":"https:\/\/dailyai.com\/da\/2023\/08\/can-ai-help-big-tech-outgrow-its-shell\/","title":{"rendered":"Kan AI hj\u00e6lpe big tech med at vokse ud af sin skal?"},"content":{"rendered":"

Big tech er tilbage med fuld styrke, og Alphabet, Meta og Microsoft rapporterer fremragende resultater for andet kvartal og genererer $106 milliarder i driftsoverskud, hvilket er en stigning p\u00e5 $9 milliarder fra samme periode sidste \u00e5r.<\/b><\/p>\n

Stigningen i Meta-, Amazon-, Apple-, Alphabet- og Microsoft-aktier skyldes til dels, at deres omkostningsbesparelser har givet pote, is\u00e6r for Meta, hvis aktier er steget med f\u00e6nomenale 150% siden januar.\u00a0<\/span><\/p>\n

S\u00e5, midt i virkningen af omkostningsbesparelser, tr\u00e5dte AI ind i ringen, gav mulighed for nye produkter og drev salget p\u00e5 tv\u00e6rs af kerneforretningstilbud, som f.eks. cloud computing. <\/span><\/p>\n

Big tech graver i lommerne for at fylde op med AI-relateret hardware og tjenester, efterh\u00e5nden som teknologien bliver mere og mere integreret i b\u00e5de forretningsaktiviteter og den offentlige bevidsthed.\u00a0<\/span><\/p>\n

1 ud af 3 voksne har allerede pr\u00f8vet generativ AI, og ChatGPT blev den hurtigste app nogensinde til at n\u00e5 100 mio. brugere.\u00a0<\/span><\/p>\n

Men disse digitale mastodonter m\u00e5 k\u00e6mpe med udfordringen om at blive s\u00e5 store, at den begr\u00e6nsende faktor for deres v\u00e6kst er selve deres st\u00f8rrelse.\u00a0<\/span><\/p>\n

Big tech er erhvervslivets hummer - den holder ikke op med at vokse, men til sidst bliver dens skal for sn\u00e6ver.\u00a0<\/span><\/p>\n

Nogle hummere vokser ud af deres skal hundredvis af gange i l\u00f8bet af deres liv, men det kr\u00e6ver enorm energi at smide en gammel skal og f\u00e5 en ny, og hummeren bliver til sidst for stor til at klare opgaven. Hvis hummere var velsignet med ubegr\u00e6nset energi, ville de m\u00e5ske leve for evigt.\u00a0<\/span><\/p>\n

Kan big tech hele tiden smide skallen og ekspandere til nye markeder for at opretholde sin v\u00e6kst? Eller vil den til sidst blive begr\u00e6nset af sin egen enorme st\u00f8rrelse?<\/span><\/p>\n

Kan big tech blive st\u00f8rre?<\/span><\/h2>\n

Alphabet, Amazon, Apple, Meta og Microsoft dominerer S&P 500-indekset og st\u00e5r for 9% af dets salg, 16% af dets nettooverskud og 22% af dets markedsv\u00e6rdi.<\/span><\/p>\n

Men det, der virkelig modbeviser den ortodokse markedsdynamik, er big tech's kontinuerlige hurtige v\u00e6kst med en \u00e5rlig gennemsnitlig oms\u00e6tning, der er steget med ca. 13% til 16% i et \u00e5rti eller l\u00e6ngere.<\/span><\/p>\n

For eksempel har Alphabet en \u00e5rlig gennemsnitlig salgsv\u00e6kst p\u00e5 bem\u00e6rkelsesv\u00e6rdige 28%, hvilket betyder, at de skal tilf\u00f8je $86 mia. i 2024 for at opretholde det, derefter $111 mia. i 2025 og s\u00e5 videre. Det er en ubarmhjertig cyklus.\u00a0<\/span><\/p>\n

Big tech har en r\u00e6kke strategier til r\u00e5dighed for at opretholde en s\u00e5dan v\u00e6kst, herunder:<\/span><\/p>\n

Profitmaksimering<\/span><\/h3>\n

Big tech's optur i 2023 skyldes til dels pandemiens indvirkning og omkostningsbesparelser efter pandemien, herunder nedsk\u00e6ring af d\u00e5rligt fungerende projekter, masseafskedigelser og mindre afdelinger. <\/span><\/p>\n

Meta, Alphabet, Amazon og Microsoft har alene i \u00e5r afskediget omkring 70.000 medarbejdere. AI har v\u00e6ret en velsignelse her, da den hardware og ekspertise, der bruges til at bygge en model, nemt kan tilpasses en anden.\u00a0<\/span><\/p>\n

Udvidelse af forretningen<\/span><\/h3>\n

Udvidelse af kerneforretningen betyder, at tech-giganterne griber ind i hinandens territorier, og deres andel af salget i overlappende omr\u00e5der er fordoblet siden 2015 til 40%. Microsofts AI-drevne Bing-browser erobrede s\u00f8gemaskineandele fra Google, hvilket viser, at selv noget s\u00e5 allestedsn\u00e6rv\u00e6rende som Googles s\u00f8gemaskine ikke er helt immun over for nye produkter. <\/span><\/p>\n

AI betyder, at big tech ogs\u00e5 kan f\u00e5 adgang til et nyt marked for deres hardware og cloud computing-ressourcer. Microsoft investerede i OpenAI og gjorde det muligt for dem at k\u00f8re deres modeller p\u00e5 Azure-skyplatformen, den perfekte blanding af OpenAI's nye AI-ekspertise og Microsofts etablerede teknologiske infrastruktur.\u00a0<\/span><\/p>\n

Udforskning af nye markeder<\/span><\/h3>\n

Der er mange eksempler p\u00e5, at big tech breder sig til andre markeder, fra sundhedspleje til finans og produktion. For eksempel har Google investeret kraftigt i at tilpasse sine produkter til sundhedssektoren, mens andre udvider til IoT og edge computing.\u00a0<\/span><\/p>\n

Men alle disse strategier er udsat for risici, og det er stadig uvist, om AI i sig selv kan opretholde den stigende investorinteresse.\u00a0<\/span><\/p>\n

Analytikere er fortr\u00f8stningsfulde, men forsigtige\u00a0<\/span><\/h2>\n

A <\/span>nylig unders\u00f8gelse<\/span><\/a> fandt, at hele 77% af investorerne fastholdt eller \u00f8gede deres eksponering mod AI-aktier, og kun 10% mente, at det var en boble, der var klar til at briste i den n\u00e6rmeste fremtid.\u00a0<\/span><\/p>\n

Andre er dog forsigtige med, om AI vil hj\u00e6lpe med at skabe en <\/span>nyt teknologisk bull-marked<\/span><\/a> og fremh\u00e6ver, at NASDAQ-indekset var i ruiner i 2022, hvor omkring 10 \u00e5rs v\u00e6kst blev udslettet alene det \u00e5r. Desuden kan eksterne sociale og \u00f8konomiske kr\u00e6fter endnu spille en rolle i at begr\u00e6nse AI's v\u00e6kst, is\u00e6r n\u00e5r regulering truer i det fjerne.\u00a0<\/span><\/p>\n

Chris Haverland, global aktiestrateg hos Wells Fargo Investment Institute, sagde til <\/span>Wall Street Journal<\/span><\/a> i juni: \"Mens nogle kalder dette et nyt bull-marked, vil vi advare investorer om, at bear-markeder sj\u00e6ldent er afsluttet f\u00f8r \u00f8konomiske recessioner, eller mens Fed stadig strammer pengepolitikken.\"<\/span><\/p>\n

Big tech ser ud til at vokse ind i sin nye skal, delvis skabt af AI og delvis af forretningsstrategier, der betaler sig. Hvorvidt der er et loft for den v\u00e6kst, kan man kun gisne om.<\/p>","protected":false},"excerpt":{"rendered":"

Big tech er tilbage med fuld styrke, og Alphabet, Meta og Microsoft har rapporteret fremragende resultater for andet kvartal og genereret $106 milliarder i driftsoverskud, en stigning p\u00e5 $9 milliarder i forhold til samme periode sidste \u00e5r. Stigningen i Metas, Amazons, Apples, Alphabets og Microsofts aktier skyldes til dels, at deres omkostningsbesparende indsats har b\u00e5ret frugt, is\u00e6r for Meta, hvis aktier er steget med f\u00e6nomenale 150% siden januar. Midt i omkostningsbesparelserne kom AI s\u00e5 ind i kampen og gav mulighed for nye produkter og satte gang i salget p\u00e5 tv\u00e6rs af kerneforretningsomr\u00e5der som f.eks. cloud computing. Big tech graver sig ned i sin<\/p>","protected":false},"author":2,"featured_media":3559,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[270,141,126,191,131,121,264],"class_list":["post-3548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-alphabet","tag-amazon","tag-apple","tag-investing","tag-meta","tag-microsoft","tag-stocks"],"yoast_head":"\nCan AI help big tech outgrow its shell? | DailyAI<\/title>\n<meta name=\"description\" content=\"Big tech is back with a vengeance, with Alphabet, Meta, and Microsoft reporting excellent second-quarter results and generating $106 billion in operating profits, an increase of $9 billion from the same period last year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/da\/2023\/08\/can-ai-help-big-tech-outgrow-its-shell\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can AI help big tech outgrow its shell? | DailyAI\" \/>\n<meta property=\"og:description\" content=\"Big tech is back with a vengeance, with Alphabet, Meta, and Microsoft reporting excellent second-quarter results and generating $106 billion in operating profits, an increase of $9 billion from the same period last year.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailyai.com\/da\/2023\/08\/can-ai-help-big-tech-outgrow-its-shell\/\" \/>\n<meta property=\"og:site_name\" content=\"DailyAI\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-03T10:02:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-03T11:03:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailyai.com\/wp-content\/uploads\/2023\/08\/shutterstock_2189442211.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"563\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sam Jeans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:site\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Jeans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/2023\\\/08\\\/can-ai-help-big-tech-outgrow-its-shell\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2023\\\/08\\\/can-ai-help-big-tech-outgrow-its-shell\\\/\"},\"author\":{\"name\":\"Sam Jeans\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/#\\\/schema\\\/person\\\/711e81f945549438e8bbc579efdeb3c9\"},\"headline\":\"Can AI help big tech outgrow its shell?\",\"datePublished\":\"2023-08-03T10:02:25+00:00\",\"dateModified\":\"2023-08-03T11:03:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2023\\\/08\\\/can-ai-help-big-tech-outgrow-its-shell\\\/\"},\"wordCount\":788,\"publisher\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2023\\\/08\\\/can-ai-help-big-tech-outgrow-its-shell\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dailyai.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/shutterstock_2189442211.jpg\",\"keywords\":[\"Alphabet\",\"Amazon\",\"Apple\",\"Investing\",\"Meta\",\"Microsoft\",\"Stocks\"],\"articleSection\":[\"Industry\"],\"inLanguage\":\"da-DK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/2023\\\/08\\\/can-ai-help-big-tech-outgrow-its-shell\\\/\",\"url\":\"https:\\\/\\\/dailyai.com\\\/2023\\\/08\\\/can-ai-help-big-tech-outgrow-its-shell\\\/\",\"name\":\"Can AI help big tech outgrow its shell? 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