{"id":14166,"date":"2024-09-22T20:21:45","date_gmt":"2024-09-22T20:21:45","guid":{"rendered":"https:\/\/dailyai.com\/?p=14166"},"modified":"2024-09-23T16:08:55","modified_gmt":"2024-09-23T16:08:55","slug":"the-martech-summit-london-2024-ai-marketing-in-focus","status":"publish","type":"post","link":"https:\/\/dailyai.com\/da\/2024\/09\/the-martech-summit-london-2024-ai-marketing-in-focus\/","title":{"rendered":"MarTech-topm\u00f8det i London 2024: AI-marketing i fokus"},"content":{"rendered":"<p><b>Denne konference, som finder sted i London, giver en unik mulighed for at udforske de seneste tendenser og innovationer inden for marketingteknologi p\u00e5 tv\u00e6rs af B2B- og B2C-sektoren.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Den <\/span><a href=\"https:\/\/themartechsummit.com\/london\/\"><span style=\"font-weight: 400;\">begivenhed<\/span><\/a><span style=\"font-weight: 400;\">som finder sted den 12.-13. november 2024 p\u00e5 Convene 155 Bishopsgate i London, vil indeholde indsigtsfulde casestudier, paneldiskussioner, brandtaler, hovedtaler og sp\u00f8rgsm\u00e5l og svar med fokus p\u00e5 de seneste MarTech-tendenser.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Med mere end 400 deltagere, over 85% i ledende stillinger, giver topm\u00f8det enest\u00e5ende l\u00e6rings- og netv\u00e6rksmuligheder med CMO'er, chefer, direkt\u00f8rer og mange flere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Deltagerne vil f\u00e5 den nyeste viden om MarTech-fremskridt, implementeringsstrategier fra den virkelige verden, og hvordan teknologien \u00e6ndrer marketingtilgange og arbejdsgange p\u00e5 tv\u00e6rs af b\u00e5de B2B- og B2C-sektorer.<\/span><\/p>\n<h2>Hvorfor deltage i MarTech Summit London 2024?<\/h2>\n<p><span style=\"font-weight: 400;\">Der er mange grunde til at deltage i MarTech Summit London 2024:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Udforsk fem n\u00f8gletemaer p\u00e5 tv\u00e6rs af tre faser over to dage<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">F\u00e5 indsigt fra 70+ talere og brancheeksperter<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Netv\u00e6rk med mere end 400 deltagere, herunder 85%'s \u00f8verste ledelse<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Deltag i rundbordsdiskussioner for at dele og f\u00e5 forskellige perspektiver<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Evaluer nye teknologier til din MarTech-stak fra f\u00f8rende tjenesteudbydere<\/span><\/li>\n<\/ul>\n<h2>Hvem b\u00f8r deltage?<\/h2>\n<p><span style=\"font-weight: 400;\">MarTech Summit London 2024 er designet til ledere p\u00e5 h\u00f8jt niveau i funktioner som f.eks:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing og teknologi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kundeoplevelse (CX) og engagement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brandloyalitet og fastholdelse<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data og forbrugerindsigt<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Markedsf\u00f8ring af e-handel<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digital strategi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Omni-kanal<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Innovation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sociale medier<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Indholdsstrategi og historiefort\u00e6lling<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CRM<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Markedsf\u00f8ring af produkter<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automatisering<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digital transformation og v\u00e6kst<\/span><\/li>\n<\/ul>\n<h2>N\u00f8gletalere ved arrangementet<\/h2>\n<p><span style=\"font-weight: 400;\">Nogle af de vigtigste talere i programmet inkluderer, men er ikke begr\u00e6nset til:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sivan Einstein, Industry Head - Omnichannel Retail, Google<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Neil Robins, leder af Digital &amp; Media, Kenvue<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cat Daniel, Senior Director, V\u00e6kst &amp; Engagement, Monzo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sam Lewis-Williams, leder af Marketing Automation, Financial Times<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Namita Mediratta, CMI-direkt\u00f8r, sk\u00f8nhed, EMETU, Unilever<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Richard Jones, direkt\u00f8r for e-handel, Carlsberg<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kumar Amrendra, chef for digital markedsf\u00f8ring, planl\u00e6gning og datavidenskab, Sky<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">James Brindley-Raynes, leder af den digitale kunderejse, M\u00e6rsk<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clive Head, chef for CRM og loyalitet, Santander UK<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marie Tyler, leder af globalt kundeengagement, Honeywell<\/span><\/li>\n<\/ul>\n<h2>Udvalgte temaer og emner fra The MarTech Summit London 2024<\/h2>\n<p><span style=\"font-weight: 400;\">Arrangementet har fem hovedtemaer fordelt p\u00e5 tre scener:<\/span><\/p>\n<p><b>Dag 1 - Plenarsalen<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">MarTech Trends (herunder marketing automation, AI i marketing, digital transformation)<\/span><\/li>\n<\/ul>\n<p><b>Dag 2 - B2C Marketing Stage<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kundeoplevelse (herunder omnichannel-personalisering, e-handel, digital kundeoplevelse)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data, analyse og indsigt (herunder f\u00f8rstepartsdata, kundedataplatform, databeskyttelse og -sikkerhed)<\/span><\/li>\n<\/ul>\n<p><b>Dag 2 - B2B Marketing-scenen<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales Enablement (herunder Revenue Enablement, optimering af salgsindhold, Account-Based Marketing)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Demand Generation (herunder B2B Marketing Metrics, Precision Demand Marketing, Content Marketing)<\/span><\/li>\n<\/ul>\n<h2>Vigtige detaljer om begivenheden<\/h2>\n<p><span style=\"font-weight: 400;\">S\u00e6t kryds i kalenderen og forbered dig p\u00e5 at blive en del af denne fantastiske begivenhed:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dato<\/b><span style=\"font-weight: 400;\">: 12.-13. november 2024<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sted<\/b><span style=\"font-weight: 400;\">: Convene 155 Bishopsgate, Second Floor, London EC2M 3YD<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Billetter<\/b><span style=\"font-weight: 400;\">: Tilg\u00e6ngelig p\u00e5 arrangementets hjemmeside <\/span><a href=\"https:\/\/themartechsummit.com\/london-registration\"><span style=\"font-weight: 400;\">her<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bes\u00f8g den officielle <\/span><a href=\"https:\/\/themartechsummit.com\/london\/\"><span style=\"font-weight: 400;\">MarTech Summit London 2024 hjemmeside<\/span><\/a><span style=\"font-weight: 400;\"> for at sikre din plads, se hele dagsordenen og udforske sponsormuligheder.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Denne konference, der finder sted i London, giver en unik mulighed for at udforske de nyeste tendenser og innovationer inden for marketingteknologi p\u00e5 tv\u00e6rs af B2B- og B2C-sektoren. Arrangementet, som finder sted den 12.-13. november 2024 p\u00e5 Convene 155 Bishopsgate i London, byder p\u00e5 indsigtsfulde casestudier, paneldiskussioner, brandtaler, hovedtaler og sp\u00f8rgsm\u00e5l og svar med fokus p\u00e5 de seneste MarTech-tendenser.  Med mere end 400 deltagere, over 85% i ledende stillinger, giver topm\u00f8det enest\u00e5ende l\u00e6rings- og netv\u00e6rksmuligheder med CMO'er, chefer, direkt\u00f8rer og mange flere. Deltagerne vil f\u00e5 den nyeste viden om MarTech-fremskridt, implementeringsstrategier fra den virkelige verden, og hvordan teknologi forandrer marketingtilgange og<\/p>","protected":false},"author":2,"featured_media":14168,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[530],"class_list":["post-14166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-summit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The MarTech Summit London 2024: AI marketing in focus | DailyAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/da\/2024\/09\/the-martech-summit-london-2024-ai-marketing-in-focus\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The MarTech Summit London 2024: AI marketing in focus | DailyAI\" \/>\n<meta property=\"og:description\" content=\"This conference, taking place in London, offers a unique opportunity to explore the latest trends and innovations in marketing technology across the B2B and B2C sectors. 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