{"id":12825,"date":"2024-06-12T10:19:09","date_gmt":"2024-06-12T10:19:09","guid":{"rendered":"https:\/\/dailyai.com\/?p=12825"},"modified":"2024-06-13T22:25:48","modified_gmt":"2024-06-13T22:25:48","slug":"googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts","status":"publish","type":"post","link":"https:\/\/dailyai.com\/da\/2024\/06\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\/","title":{"rendered":"Googles Search Engine Experience (SGE) kan fremskynde AI's milj\u00f8p\u00e5virkninger"},"content":{"rendered":"<p><b>P\u00e5 Googles seneste flagskibskonference I\/O fordoblede virksomheden sin Search Generative Experience (SGE) - som vil integrere generativ AI i Google Search.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">SGE, som har til form\u00e5l at give AI-genererede svar til over en milliard brugere inden udgangen af 2024, er afh\u00e6ngig af Gemini, Googles familie af store sprogmodeller (LLM'er), for at generere menneskelignende svar p\u00e5 s\u00f8geforesp\u00f8rgsler.<\/span><\/p>\n<p>I stedet for en traditionel Google-s\u00f8gning, som prim\u00e6rt viser links, vil du blive pr\u00e6senteret for et AI-genereret resum\u00e9 sammen med andre resultater.<\/p>\n<figure id=\"attachment_12844\" aria-describedby=\"caption-attachment-12844\" style=\"width: 836px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12844\" src=\"https:\/\/dailyai.com\/wp-content\/uploads\/2024\/06\/SGE-Bluetooth-Speakers.png-1024x761.webp\" alt=\"SGE\" width=\"836\" height=\"621\" srcset=\"https:\/\/dailyai.com\/wp-content\/uploads\/2024\/06\/SGE-Bluetooth-Speakers.png-1024x761.webp 1024w, https:\/\/dailyai.com\/wp-content\/uploads\/2024\/06\/SGE-Bluetooth-Speakers.png-300x223.webp 300w, https:\/\/dailyai.com\/wp-content\/uploads\/2024\/06\/SGE-Bluetooth-Speakers.png-768x571.webp 768w, https:\/\/dailyai.com\/wp-content\/uploads\/2024\/06\/SGE-Bluetooth-Speakers.png-1536x1141.webp 1536w, https:\/\/dailyai.com\/wp-content\/uploads\/2024\/06\/SGE-Bluetooth-Speakers.png-16x12.webp 16w, https:\/\/dailyai.com\/wp-content\/uploads\/2024\/06\/SGE-Bluetooth-Speakers.png-60x45.webp 60w, https:\/\/dailyai.com\/wp-content\/uploads\/2024\/06\/SGE-Bluetooth-Speakers.png.webp 1750w\" sizes=\"auto, (max-width: 836px) 100vw, 836px\" \/><figcaption id=\"caption-attachment-12844\" class=\"wp-caption-text\">SGE integrerer AI-genereret tekst i s\u00f8geresultater.<\/figcaption><\/figure>\n<p>Dette \"AI-overblik\" er blevet kritiseret for <a href=\"https:\/\/dailyai.com\/da\/2024\/05\/google-ai-overview-pythons-are-mammals-and-other-blunders\/\">levere nonsens-information<\/a>og Google arbejder hurtigt p\u00e5 l\u00f8sninger, f\u00f8r de begynder at udrulle i stor stil.<\/p>\n<p><span style=\"font-weight: 400;\">Men ud over at anbefale lim p\u00e5 pizza og sige, at pytonslanger er pattedyr, er der et andet problem med Googles nye AI-drevne s\u00f8gestrategi: dens milj\u00f8m\u00e6ssige fodaftryk.\u00a0<\/span><\/p>\n<h2>Hvorfor SGE er ressourcekr\u00e6vende<\/h2>\n<p><span style=\"font-weight: 400;\">Mens traditionelle s\u00f8gemaskiner blot henter eksisterende information fra internettet, skal generative AI-systemer som SGE skabe helt nyt indhold til hver foresp\u00f8rgsel. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Denne proces kr\u00e6ver langt mere computerkraft og energi end konventionelle s\u00f8gemetoder.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Det ansl\u00e5s, at der foretages mellem 3 og 10 milliarder Google-s\u00f8gninger dagligt. Virkningerne af at anvende AI p\u00e5 selv en lille procentdel af disse s\u00f8gninger kan v\u00e6re utrolige.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sasha Luccioni, en forsker ved AI-virksomheden Hugging Face, som studerer milj\u00f8p\u00e5virkningen af disse teknologier, diskuterede for nylig den kraftige stigning i energiforbruget, som SGE kan udl\u00f8se. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Luccioni og hendes team vurderer, at generering af s\u00f8geinformation med AI kan kr\u00e6ve 30 gange s\u00e5 meget energi som en konventionel s\u00f8gning.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\"Det giver bare mening, ikke? Mens en almindelig s\u00f8geforesp\u00f8rgsel finder eksisterende data fra internettet, skal applikationer som AI Overviews skabe helt ny information,\" <\/span><a href=\"https:\/\/www.scientificamerican.com\/article\/what-do-googles-ai-answers-cost-the-environment\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">sagde hun til Scientific American<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I 2023 fandt Luccioni og hendes kolleger ud af, at tr\u00e6ning af LLM BLOOM udledte drivhusgasser svarende til 19 kg CO2 pr. brugsdag, eller den m\u00e6ngde, der genereres ved at k\u00f8re 49 km i en gennemsnitlig benzindrevet bil. De fandt ogs\u00e5 ud af, at generering af<\/span><span style=\"font-weight: 400;\">\u00a0Bare to billeder ved hj\u00e6lp af AI kan forbruge lige s\u00e5 meget energi som en fuld opladning af en gennemsnitlig smartphone.<\/span><\/p>\n<p>Tidligere unders\u00f8gelser har ansl\u00e5et, at CO2-udledningen i forbindelse med tr\u00e6ning af en AI-model kan overstige udledningen fra hundredvis af kommercielle flyvninger eller en gennemsnitlig bil i hele dens levetid.<\/p>\n<figure id=\"attachment_3418\" aria-describedby=\"caption-attachment-3418\" style=\"width: 798px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3418\" src=\"https:\/\/dailyai.com\/wp-content\/uploads\/2023\/07\/dataconsumption-1024x801.png\" alt=\"AI-energiforbrug\" width=\"798\" height=\"624\" srcset=\"https:\/\/dailyai.com\/wp-content\/uploads\/2023\/07\/dataconsumption-1024x801.png 1024w, https:\/\/dailyai.com\/wp-content\/uploads\/2023\/07\/dataconsumption-300x235.png 300w, https:\/\/dailyai.com\/wp-content\/uploads\/2023\/07\/dataconsumption-768x601.png 768w, https:\/\/dailyai.com\/wp-content\/uploads\/2023\/07\/dataconsumption-370x289.png 370w, https:\/\/dailyai.com\/wp-content\/uploads\/2023\/07\/dataconsumption-800x626.png 800w, https:\/\/dailyai.com\/wp-content\/uploads\/2023\/07\/dataconsumption-20x16.png 20w, https:\/\/dailyai.com\/wp-content\/uploads\/2023\/07\/dataconsumption-740x579.png 740w, https:\/\/dailyai.com\/wp-content\/uploads\/2023\/07\/dataconsumption-61x48.png 61w, https:\/\/dailyai.com\/wp-content\/uploads\/2023\/07\/dataconsumption.png 1378w\" sizes=\"auto, (max-width: 798px) 100vw, 798px\" \/><figcaption id=\"caption-attachment-3418\" class=\"wp-caption-text\">CO2-effekt af tr\u00e6ning af AI-modeller. Kilde: <a href=\"https:\/\/dailyai.com\/da\/2023\/07\/understanding-the-often-overlooked-environmental-impact-of-ai\/\"><span class=\"noTranslate\" data-no-translation=\"\"><span class=\"noTranslate\" data-no-translation=\"\"><span class=\"noTranslate\" data-no-translation=\"\"><span class=\"noTranslate\" data-no-translation=\"\"><span class=\"noTranslate\" data-no-translation=\"\"><span class=\"noTranslate\" data-no-translation=\"\"><span class=\"noTranslate\" data-no-translation=\"\"><span class=\"noTranslate\" data-no-translation=\"\">MIT<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span> Teknologi-gennemgang<\/a>.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">I en <\/span><a href=\"https:\/\/www.reuters.com\/technology\/tech-giants-ai-like-bing-bard-poses-billion-dollar-search-problem-2023-02-22\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">interview med Reuters sidste \u00e5r<\/span><\/a><span style=\"font-weight: 400;\">John Hennessy, formand for Googles moderselskab, Alphabet, indr\u00f8mmede selv de \u00f8gede omkostninger, der er forbundet med AI-drevet s\u00f8gning.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\"En b\u00f8rs med en stor sprogmodel kan koste ti gange mere end en traditionel s\u00f8gning\", sagde han, men han foruds\u00e5, at omkostningerne ville falde, efterh\u00e5nden som modellerne blev finjusteret.<\/span><\/p>\n<h2>AI-s\u00f8gningens pres p\u00e5 infrastruktur og ressourcer<\/h2>\n<p><span style=\"font-weight: 400;\">Datacentre, der huser AI-servere, forventes at fordoble deres energiforbrug inden 2026 og potentielt bruge s\u00e5 meget <\/span><a href=\"https:\/\/dailyai.com\/da\/2023\/10\/ai-could-consume-the-same-energy-as-the-netherlands-by-2027\/\"><span style=\"font-weight: 400;\">magt som et lille land<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Med chipproducenter som NVIDIA, der udruller st\u00f8rre, mere kraftfulde chips, kan det snart tage <\/span><a href=\"https:\/\/dailyai.com\/da\/2024\/06\/nvidia-blackwell-by-the-numbers-the-potential-impact-of-nvidias-new-ai-superchip\/\"><span style=\"font-weight: 400;\">svarer til flere atomkraftv\u00e6rker<\/span><\/a><span style=\"font-weight: 400;\"> til at k\u00f8re AI-arbejdsbelastninger i stor skala.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u00e5r AI-virksomheder svarer p\u00e5 sp\u00f8rgsm\u00e5l om, hvordan dette kan opretholdes, n\u00e6vner de typisk vedvarende energikilders \u00f8gede effektivitet og kapacitet og forbedret str\u00f8meffektivitet i AI-hardware.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Men overgangen til vedvarende energikilder til datacentre viser sig at v\u00e6re langsom og kompleks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Som Shaolei Ren, en computeringeni\u00f8r ved University of California, Riverside, der studerer b\u00e6redygtig AI, forklarede: \"Der er et misforhold mellem udbud og eftersp\u00f8rgsel efter vedvarende energi. Den periodiske karakter af vedvarende energiproduktion matcher ofte ikke den konstante, stabile str\u00f8m, som datacentre har brug for.\"<\/span><\/p>\n<p><span style=\"font-weight: 400;\">P\u00e5 grund af denne uoverensstemmelse bliver anl\u00e6g til fossile br\u00e6ndstoffer holdt online l\u00e6ngere end planlagt i omr\u00e5der med h\u00f8j koncentration af teknologisk infrastruktur.\u00a0<\/span><\/p>\n<p>En anden l\u00f8sning p\u00e5 energiproblemerne ligger i energieffektiv AI-hardware. NVIDIA's <a href=\"https:\/\/dailyai.com\/da\/2024\/06\/nvidia-blackwell-by-the-numbers-the-potential-impact-of-nvidias-new-ai-superchip\/\">ny Blackwell-chip<\/a> er mange gange mere energieffektiv end sine forg\u00e6ngere, og andre <a href=\"https:\/\/dailyai.com\/da\/2024\/03\/delta-electronics-unveils-energy-efficient-ai-hardware-at-nvidia-gtc\/\">Virksomheder som Delta<\/a> arbejder p\u00e5 effektiv datacenterhardware.<\/p>\n<p><span style=\"font-weight: 400;\">Rama Ramakrishnan, professor ved MIT Sloan School of Management, forklarede, at mens antallet af s\u00f8gninger, der g\u00e5r gennem LLM'er, sandsynligvis vil stige, ser omkostningerne pr. foresp\u00f8rgsel ud til at falde, efterh\u00e5nden som virksomhederne arbejder p\u00e5 at g\u00f8re hardware og software mere effektive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Men vil det v\u00e6re nok til at opveje det stigende energibehov?\u00a0<\/span><span style=\"font-weight: 400;\">\"Det er sv\u00e6rt at forudsige,\" siger Ramakrishnan. \"Mit g\u00e6t er, at det nok kommer til at stige, men det kommer nok ikke til at stige dramatisk.\"<\/span><\/p>\n<p>I takt med at AI-kapl\u00f8bet intensiveres, er det blevet n\u00f8dvendigt at afb\u00f8de milj\u00f8p\u00e5virkningerne. N\u00f8dvendighed er opfindelsens moder, og teknologivirksomheder er under pres for at skabe l\u00f8sninger, der kan holde AI's momentum k\u00f8rende.<\/p>\n<p>Energieffektivt hardware, vedvarende energi og <a href=\"https:\/\/dailyai.com\/da\/2024\/02\/nuclear-fusion-and-ai-an-evolving-symbiotic-relationship\/\">selv fusionskraft<\/a> kan bane vejen for en mere b\u00e6redygtig fremtid for AI, men rejsen er fyldt med usikkerhed.<\/p>\n<h2>SGE kan ogs\u00e5 belaste vandforsyningen<\/h2>\n<p><span style=\"font-weight: 400;\">Vi kan ogs\u00e5 spekulere over vandbehovet, som SGE skaber, og som kunne afspejle de store stigninger i datacentrenes vandforbrug, der tilskrives den generative AI-industri.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If\u00f8lge de seneste milj\u00f8rapporter fra Microsoft har vandforbruget <\/span><a href=\"https:\/\/dailyai.com\/da\/2023\/09\/microsofts-ai-workloads-causes-water-consumption-to-rocket\/\"><span style=\"font-weight: 400;\">steg med op til 50%<\/span><\/a><span style=\"font-weight: 400;\"> i nogle regioner, hvor vandforbruget i Las Vegas' datacenter er fordoblet siden 2022. Googles rapporter registrerede ogs\u00e5 en stigning p\u00e5 20% i datacentrenes vandforbrug i 2023 sammenlignet med 2022.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ren tilskriver st\u00f8rstedelen af denne v\u00e6kst til AI og siger: \"Det er rimeligt at sige, at st\u00f8rstedelen af v\u00e6ksten skyldes AI, herunder Microsofts store investering i generativ AI og partnerskab med OpenAI.\"<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ren anslog, at hver interaktion med ChatGPT, der best\u00e5r af 5 til 50 prompter, bruger svimlende 500 ml vand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I en <\/span><a href=\"https:\/\/arxiv.org\/pdf\/2304.03271\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">papir<\/span><\/a><span style=\"font-weight: 400;\"> udgivet i 2023, skrev Rens team: \"Den globale eftersp\u00f8rgsel efter kunstig intelligens kan v\u00e6re ansvarlig for 4,2 - 6,6 milliarder kubikmeter vandindtag i 2027, hvilket er mere end det samlede \u00e5rlige vandindtag i 4 - 6 Danmark eller halvdelen af Storbritannien.\"<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ved hj\u00e6lp af Rens forskning kan vi lave nogle servietberegninger for, hvordan Googles SGE kan indg\u00e5 i disse forudsigelser.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lad os sige, at Google i gennemsnit behandler 8,5 milliarder daglige s\u00f8gninger p\u00e5 verdensplan. Hvis vi antager, at bare en br\u00f8kdel af disse s\u00f8gninger, f.eks. 10%, bruger SGE og genererer AI-drevne svar med et gennemsnit p\u00e5 50 ord pr. svar, kan vandforbruget blive f\u00e6nomenalt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hvis vi bruger Rens estimat p\u00e5 500 milliliter vand pr. 5 til 50 foresp\u00f8rgsler (f.eks. en enkelt session p\u00e5 Google SGE), kan vi groft beregne, at 850 millioner SGE-drevne s\u00f8gninger (10% af Googles daglige s\u00f8gninger) vil forbruge ca. 425 millioner liter vand dagligt.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dette svarer til <em>dagligt<\/em> vandforbrug i en by med en befolkning p\u00e5 over 2,5 millioner mennesker.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I virkeligheden kan det faktiske vandforbrug variere afh\u00e6ngigt af faktorer som effektiviteten af Googles datacentre og den specifikke implementering og omfang af SGE. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ikke desto mindre er det meget rimeligt at spekulere i, at SGE og andre former for AI-s\u00f8gning vil \u00f8ge AI's ressourceforbrug yderligere.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vil globale AI-oplevelser som SGE v\u00e6re b\u00e6redygtige i stor skala? Mange faktorer spiller ind, men det bliver ingen dans p\u00e5 roser.\u00a0\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>P\u00e5 Googles seneste flagskibskonference I\/O fordoblede virksomheden sin Search Generative Experience (SGE) - som vil integrere generativ AI i Google Search.  SGE, som har til form\u00e5l at bringe AI-genererede svar til over en milliard brugere inden udgangen af 2024, er afh\u00e6ngig af Gemini, Googles familie af store sprogmodeller (LLM'er), for at generere menneskelignende svar p\u00e5 s\u00f8geforesp\u00f8rgsler. I stedet for en traditionel Google-s\u00f8gning, som prim\u00e6rt viser links, vil du blive pr\u00e6senteret for et AI-genereret resum\u00e9 sammen med andre resultater. Dette \"AI-overblik\" er blevet kritiseret for at give nonsensinformation, og Google arbejder hurtigt p\u00e5 l\u00f8sninger, f\u00f8r det begynder at mase sig p\u00e5.<\/p>","protected":false},"author":2,"featured_media":12826,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[306,102],"class_list":["post-12825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-environment","tag-google"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google&#039;s Search Engine Experience (SGE) could accelerate AI&#039;s environmental impacts | DailyAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/da\/2024\/06\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google&#039;s Search Engine Experience (SGE) could accelerate AI&#039;s environmental impacts | DailyAI\" \/>\n<meta property=\"og:description\" content=\"Google\u2019s latest flagship I\/O conference saw the company double down on its Search Generative Experience (SGE) \u2013 which will embed generative AI into Google Search.\u00a0 SGE, which aims to bring AI-generated answers to over a billion users by the end of 2024, relies on Gemini, Google&#8217;s family of large language models (LLMs), to generate human-like responses to search queries. Instead of a traditional Google search, which primarily displays links, you&#8217;ll be presented with an AI-generated summary alongside other results. This &#8220;AI Overview&#8221; has been criticized for providing nonsense information, and Google is fast working on solutions before it begins mass\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailyai.com\/da\/2024\/06\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\/\" \/>\n<meta property=\"og:site_name\" content=\"DailyAI\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-12T10:19:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-13T22:25:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailyai.com\/wp-content\/uploads\/2024\/06\/DALL\u00b7E-2024-06-12-11.07.37-A-dark-themed-high-quality-landscape-image-showing-the-environmental-impacts-of-Googles-Search-Engine-Experience-SGE.-Highlight-the-massive-data-.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1792\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" 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