{"id":10482,"date":"2024-03-03T22:44:32","date_gmt":"2024-03-03T22:44:32","guid":{"rendered":"https:\/\/dailyai.com\/?p=10482"},"modified":"2024-03-03T22:44:32","modified_gmt":"2024-03-03T22:44:32","slug":"the-martech-summit-berlin-kicks-off-this-week","status":"publish","type":"post","link":"https:\/\/dailyai.com\/da\/2024\/03\/the-martech-summit-berlin-kicks-off-this-week\/","title":{"rendered":"MarTech Summit Berlin starter i denne uge"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Den 6. marts 2024 markerer en vigtig dag for MarTech-professionelle i hele EMEA-regionen, da <\/span><a href=\"https:\/\/themartechsummit.com\/berlin?utm_source=dailyai&amp;utm_medium=Media_Partner&amp;utm_campaign=dailyai\"><span style=\"font-weight: 400;\">MarTech-topm\u00f8det i Berlin<\/span><\/a><span style=\"font-weight: 400;\"> \u00e5bner d\u00f8rene p\u00e5 det prestigefyldte InterContinental Berlin.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dette personlige topm\u00f8de er en l\u00e6nge ventet \u00e5rlig begivenhed, som giver en uovertruffen mulighed for at netv\u00e6rke og udveksle viden.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Med over 150 forventede deltagere lover topm\u00f8det en dag fyldt med indsigter fra mere end 25 f\u00f8rende stemmer i MarTech-industrien.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Temaet for i \u00e5r er \"Accelerer succes med din MarTech Stack: Leaner, Smarter &amp; Richer\" s\u00e6tter tonen for et dybt dyk ned i de seneste fremskridt inden for marketingteknologi.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Deltagerne vil udforske en r\u00e6kke emner, herunder AI, marketingtransformation, n\u00e6ste generations kundeoplevelser og gamification, som alle har til form\u00e5l at forfine marketingstrategier.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Et garanteret 80:20-forhold mellem slutbrugerdeltagere for optimal l\u00e6ring og netv\u00e6rksmuligheder.<\/span><\/p>\n<h2>Vigtige emner til diskussion<\/h2>\n<p><span style=\"font-weight: 400;\">Topm\u00f8det vil d\u00e6kke fire hovedomr\u00e5der:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>N\u00e6ste generations kundeoplevelse og -engagement:<\/b><span style=\"font-weight: 400;\"> Dyk ned i brand storytelling, datadrevne kunderejser og omnichannel marketing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nye marketingteknologier:<\/b><span style=\"font-weight: 400;\"> Udforsk det nyeste inden for AI, optimering af marketingmix og v\u00e6rkt\u00f8jer til forbedring af privatlivets fred.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Digital transformation:<\/b><span style=\"font-weight: 400;\"> Udpak tendenser inden for marketingautomatisering, b\u00e6redygtighed og databeskyttelse.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Datadrevet markedsf\u00f8ring:<\/b><span style=\"font-weight: 400;\"> Fokuser p\u00e5 strategier omkring f\u00f8rstepartsdata, personalisering og big data-analyse.<\/span><\/li>\n<\/ol>\n<p><iframe loading=\"lazy\" title=\"#Throwback | The MarTech Summit Berlin 2023 | At skabe forandring i lokale marketingstrategier\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/aGawexzytc4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Bekr\u00e6ftede talere til MarTech Summit Berlin 2024<\/h2>\n<p><span style=\"font-weight: 400;\">MarTech Summit Berlin, der finder sted den 6. marts 2024 p\u00e5 InterContinental Berlin, har et imponerende program med over 25 branchef\u00f8rende talere. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Disse eksperter repr\u00e6senterer et bredt spektrum af sektorer, fra vedvarende energi og bilindustrien til e-handel og finansielle tjenester, hvilket giver et mangfoldigt og rigt perspektiv p\u00e5 de nyeste MarTech-tendenser og -strategier.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Et udvalg af bekr\u00e6ftede talere inkluderer:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mustafa Ibrahim<\/b><span style=\"font-weight: 400;\">Director, Global Marketing Data Products hos HelloFresh, vil give indsigt i forbrugerservicebranchen med fokus p\u00e5 at udnytte data til markedsf\u00f8ringsinnovation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Adam Madacsi<\/b><span style=\"font-weight: 400;\">Data Science &amp; Engineering Lead hos On, vil dele sin ekspertise inden for e-handel og fremh\u00e6ve datavidenskabens rolle i at skabe succes med markedsf\u00f8ring.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Melanie Schiller<\/b><span style=\"font-weight: 400;\">, Head of Brand Communication hos Octopus Energy Germany GmbH, vil diskutere forsyningssektorens unikke markedsf\u00f8ringsudfordringer og -muligheder.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Iwan Uswak<\/b><span style=\"font-weight: 400;\">Senior Expert Data Orchestration hos Fressnapf, vil give et detailhandelsperspektiv p\u00e5 orkestrering af kundedata til personlig markedsf\u00f8ring.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Eglantina Becheru<\/b><span style=\"font-weight: 400;\">Global Head of Brand &amp; Content Creative hos FLIX, vil give indsigt i, hvordan man skaber overbevisende indhold i rejsebranchen.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Moritz Ernst<\/b><span style=\"font-weight: 400;\">Senior Video Solutions Advisor hos PlayPlay, vil dykke ned i softwareudviklingssektoren med fokus p\u00e5 videomarkedsf\u00f8ringsl\u00f8sninger.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Thomas Tauchner<\/b><span style=\"font-weight: 400;\">medstifter og administrerende direkt\u00f8r for JENTIS, vil dele sin ekspertise inden for IT-tjenester og -r\u00e5dgivning med fokus p\u00e5 datadrevne marketingteknologier.<\/span><\/li>\n<\/ul>\n<h2>Udvalgte sessioner fra The MarTech Summit Berlin 2024<\/h2>\n<p><span style=\"font-weight: 400;\">Den <\/span><a href=\"https:\/\/themartechsummit.com\/berlin-full-agenda\"><span style=\"font-weight: 400;\">Dagsorden for topm\u00f8det<\/span><\/a><span style=\"font-weight: 400;\"> lover en dag fyldt med engagerende og indsigtsfulde sessioner. Et par af h\u00f8jdepunkterne er:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Keynote om fornyelse af e-mails<\/b><span style=\"font-weight: 400;\">: Cyrill Gross, Product Owner hos mailix by Mayoris AG, vil udforske styrken ved interaktivitet i e-mailmarketing og vise, hvordan man kan bryde med traditionelle begr\u00e6nsninger for at \u00f8ge engagement og konverteringer.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>B\u00e5ltale om personalisering af omnichannel<\/b><span style=\"font-weight: 400;\">: Elena Zhigalina, Head of Brand &amp; Communications hos Zolar, og Roman Studeny, Product Director hos Kiwi.com, vil diskutere strategier for at skabe s\u00f8ml\u00f8se og personaliserede kundeoplevelser p\u00e5 tv\u00e6rs af forskellige kanaler.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Paneldiskussion om digital transformation<\/b><span style=\"font-weight: 400;\">: I denne session vil ledere som Simon Kinzel, Head of E-Commerce hos Tchibo, og Ben Polter, Global Digital CRM Manager hos Beiersdorf AG, diskutere integrationen af nye teknologier for at im\u00f8dekomme kundernes forventninger og forretningsbehov i udvikling.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Keynote om kundedataplatforme<\/b><span style=\"font-weight: 400;\">: Markus Frick, seniorkonsulent hos b.telligent, vil aflive de st\u00f8rste myter om CDP'er og give klarhed over deres rolle og potentiale i MarTech-stakke.<\/span><\/li>\n<\/ul>\n<h2>Udvalgte sessioner fra The MarTech Summit Berlin 2024<\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dato<\/b><span style=\"font-weight: 400;\">: 6. marts 2024<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sted<\/b><span style=\"font-weight: 400;\">: Pavillon, stueetagen, InterContinental Hotel Berlin. Denne centrale placering lover en elit\u00e6r ramme for dybdeg\u00e5ende diskussioner og networking.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tid<\/b><span style=\"font-weight: 400;\">: Topm\u00f8det starter med ankomst- og netv\u00e6rksmorgenmad kl. 08.15 og afsluttes med netv\u00e6rksdrinks kl. 19.00. Dagsordenen for hele dagen er n\u00f8je planlagt for at maksimere v\u00e6rdien for hver enkelt deltager.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Billetter<\/b><span style=\"font-weight: 400;\">: Registrer din deltagelse p\u00e5 <\/span><a href=\"https:\/\/themartechsummit.com\/berlin-registration\"><span style=\"font-weight: 400;\">officielle hjemmeside her<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For yderligere information, for at tilmelde dig eller for at udforske partnerskabsmuligheder, bes\u00f8g venligst <\/span><a href=\"https:\/\/themartechsummit.com\/berlin?utm_source=dailyai&amp;utm_medium=Media_Partner&amp;utm_campaign=dailyai\"><span style=\"font-weight: 400;\">officiel hjemmeside<\/span><\/a><span style=\"font-weight: 400;\"> af The MarTech Summit Berlin.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Denne begivenhed er et must for dem, der er ivrige efter at fremskynde deres MarTech-kapaciteter og netv\u00e6rke med de bedste fagfolk p\u00e5 omr\u00e5det.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Den 6. marts 2024 er en vigtig dag for MarTech-professionelle i hele EMEA-regionen, n\u00e5r The MarTech Summit Berlin \u00e5bner d\u00f8rene p\u00e5 det prestigefyldte InterContinental Berlin.  Dette personlige topm\u00f8de er en l\u00e6nge ventet \u00e5rlig begivenhed, der giver en uovertruffen mulighed for at netv\u00e6rke og udveksle viden.  Med over 150 forventede deltagere lover topm\u00f8det en dag fyldt med indsigter fra mere end 25 f\u00f8rende stemmer i MarTech-industrien. Temaet for i \u00e5r er \"Accelerer succes med din MarTech Stack: Leaner, Smarter &amp; Richer\" s\u00e6tter tonen for et dybt dyk ned i de seneste fremskridt inden for marketingteknologi.  Deltagerne vil udforske en<\/p>","protected":false},"author":2,"featured_media":10483,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[513],"class_list":["post-10482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-conference"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The MarTech Summit Berlin kicks off this week | DailyAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/da\/2024\/03\/the-martech-summit-berlin-kicks-off-this-week\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The MarTech Summit Berlin kicks off this week | DailyAI\" \/>\n<meta property=\"og:description\" content=\"March 6, 2024, marks a significant day for MarTech professionals across the EMEA region as The MarTech Summit Berlin opens its doors at the prestigious InterContinental Berlin.\u00a0 This in-person summit is a much-anticipated annual event, offering an unmatched opportunity for networking and knowledge exchange.\u00a0 With over 150 attendees expected, the summit promises a day brimming with insights from more than 25 leading voices in the MarTech industry. 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